After his win at the German Haus Tech Start-Up Battle at SXBW in Austin, Texas, Strata Group Chief Executive Simon Hambley shares his takeaways, and why Sherbet’s simplicity makes it uniquely poised to seize the moment and make a profound impact in the rewards and incentives space.
When I attended South by Southwest (SXSW) in Austin, Texas, I wasn’t planning on presenting anything. A lifelong events and entertainment professional, I was ready just to soak in the atmosphere, represent the Strata Group and see the best the industry has to offer.
Then I had the opportunity to pitch Sherbet at the German Haus Tech Start-up Battle. I took it. And won.
The whole thing felt like a metaphor for Sherbet itself. If you’re not familiar, Sherbet is a rewards and recognition platform designed to boost employee engagement through gamification, real-time data and automated, portable incentives. In sales-driven industries, rewards and commission are often essential for motivation, team building and performance, but historically juggling commissions and incentives has been expensive and inaccurate.
A complex problem that wastes money is an opportunity, not unlike the opportunity to stand up and pitch at a global event like SXSW. And, like the judge’s feedback on Sherbet says, the solution is… simple.
One platform, built into the sales journey from purchase through to incentive. Tracked accurately, giving insights into sales behaviour – and, critically, behaviour changes. Has your incentive offer actually motivated sales? Have you successfully rewarded your employees for changing up their approach, for modernising, for hustling? Sherbet displays clear answers for everyone involved.
There is an opportunity within the world of sales incentives that Sherbet pitches to. And, as we’ve seen time and again, it wins.
I had a fantastic time at SXSW and I’m already looking forward to next year’s event. Here’s to many more opportunities seized by Sherbet and the rest of the wider Strata Group.
Simon Hambley is Chief Executive of the Strata Group. An experienced events and marketing communications specialist, Simon is an entrepreneur and business manager with a track record of start-up success, managing fast growth, business transition and change management.
In the dynamic realm of corporate incentives, the pressure is on to craft tailored experiences that transcend the ordinary, leaving a lasting impact on participants. At Strata, we thrive on such challenges, and when Citroën entrusted us with orchestrating an incentive trip for their top-performing sales executives, we knew we had to deliver something truly exceptional.
Our mandate was crystal clear: design an experience that not only forged unforgettable memories but also pushed the boundaries. With Morocco as our chosen destination, we crafted an immersive journey that seamlessly blended culture, adventure, and luxury, offering an unparalleled experience.
With meticulous attention to detail, we created an incentive trip that surpassed expectations. From the moment the participants received our pre-event communications to their seamless on-site experience, every aspect was flawlessly executed.
Achieving a 100% score on pre-event communications and on-site management was a testament to our commitment to excellence. The bespoke app we developed boasted a remarkable 90% adoption rate, providing participants with a digital companion that enhanced their journey every step of the way.
“Thank you for making the trip run so smoothly, it was excellent all round” – Citroën Managing Director UK.
At Strata, we take pride in our ability to deliver results. From destination management to programme development, delegate management, app creation, supplier liaison, and on-site management, every aspect of the journey was meticulously handled by our team.
Key Achievements
– Customised Experiences: We tailored the programme to align with the diverse demographics of the participants, ensuring that every individual felt seen and valued.
– Supplier Management: Our trusted relationships with suppliers ensured seamless execution and consistently high standards across all aspects of the trip.
– People and Logistics Management: Carefully chosen guides facilitated meaningful interactions and ensured smooth logistics.
– Custom App Design: Our bespoke app not only provided essential information but also enhanced the overall experience, earning high adoption rates and rave reviews.
As we continue to push the boundaries of corporate incentives, we look forward to making every moment matter and creating unforgettable experiences.
Every brand touchpoint is a moment that matters. A chance to strengthen your message with clarity and relevance. To make your audience feel like they're part of something extraordinary, get in touch.
