Future trends influencing audience engagement

Future Trends Influencing Audience Engagement

A deep dive into shifting human behaviours within B2B and B2C markets, exploring how brands can leverage practical insights and trends to deliver greater results through events and marketing in 2024. 

As we gear up to close the curtains on 2023, we’re thrilled to announce our final event of the year in the Making Moments Matter series. An exclusive, forward-thinking event that’s set to redefine the way we approach audience engagement and brand strategy in the coming year. 

What’s in Store: 

Join us for an immersive insights session that goes beyond the surface of trends and predictions. We’re bringing together industry leaders, visionaries, and experts to explore the practical applications that will elevate audience engagement for your organisation. It’s not just a discussion – it’s a hands-on experience designed to provide tangible takeaways. 

Key Highlights: 

Trend Spotting:
Discover the latest trends expected to shape the global marketing and events landscape in 2024. 

Measurement and data: 
What key metrics will be most in demand and how to leverage key data. 

Technical innovations:
Understand what technical innovations and production techniques will be shaping events and used to enhance experiences 

Industry Experts: 
Hear from a range of industry experts, thought leaders, and innovators, who will share actionable insights for a successful year. 

Future-Proofing Your Strategy: 
Understand how to adapt and future-proof your event strategies to ensure sustained success in a fast-changing global environment. 

Q&A Sessions: 
The chance to ask the experts any burning questions you have about the challenges, expectations, and opportunities facing event leaders in the coming year. 

Meet the Speakers: 

Greg Clayton, Head of MBS Insights (Markets, Brands, and Shoppers) at Ipsos

Greg will give an exclusive look at the trends and insights that will shape your 2024 consumer, audience, and event strategy. You will come away with practical tools to enhance your 2024 results. 

Kristian Cholmondeley, Managing Director of Jeep 

Kris has an extensive 20 years of experience working across the automotive industry in sales and marketing roles for Peugeot, Citroen, Alfa Romeo, and most recently as Managing Director for Jeep. One of his missions is to eliminate the beige; Kris works to give brands a clear identity and communicate in a relevant and enriching way for the target audience. These communications then convert interest into successful, commercial, and sustainable results. 

Jen Bonassera, Global Events Director at Charlotte Tilbury 

With 15 years of experience shaping events for brands such as Burberry and Soho House, Jen’s expertise spans red carpet parties, runway shows, pop-ups, and VIP brand events worldwide. 

Fiona Macnish, Head of Global Events at M&G Investments 

With over ten years of experience in corporate events across both the energy industry and financial services, Fiona has managed a range of events in both the UK and Europe and now oversees a team of event professionals globally.

Why Attend: 

Discover practical applications that can transform consumer and business audience engagement for your organisation. From cutting-edge insights to hands-on strategies, this event is your gateway to staying at the forefront of trends that will shape the global event landscape in 2024. 

Secure Your Spot on the waiting list:

Don’t miss the chance to be part of this exclusive event. Its not too late to join the waiting list! Secure your spot today and position yourself ahead of the curve in the ever-evolving world of audience engagement and brand strategy. 

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