Today’s pharma congresses aren’t just events, they’re platforms for trust, education, and measurable impact.
It’s no longer enough to simply deliver a great experience, it needs to engage, educate, and align with your most pressing strategic objectives.
1. Effective HCP Engagement
2. A growing demand for hyper personalisation
3. Navigating ever changing compliance
These aren’t just congress goals, they’re business critical challenges, and we’re going to show how you can use live experiences to drive them forward.
Firstly, we would like to share some insights with you….
0%
of HCP’s rank F2F Interactions with Pharma companies as their no.1 preference
0%
ranked in person conferences as their preference (2nd most preferred)
0%
of HCP’s believe they get a ‘one size fits all’ event experience
0%
of consumers expect personalised interactions from companies
0%
HCP’s trust pharma companies operating in the UK
So, how can you make sure your congresses are tackling these challenges head on?
It’s about more than just great delivery. Success comes from starting with the right strategy – one that aligns with your business goals, understands what HCPs really need, and makes every moment matter.
01
01
A campaign led approach
Strata delivered the UK launch of the Jaecoo 7 through a campaign-led approach, built around a cohesive central idea that seamlessly connected every touchpoint, from creative concept to execution, ensuring a bold and unified brand experience.
02
02
Treat HCP’s as individuals
Strata delivered an International Pharmaceutical World Congress uniquely centred on the individual journeys of healthcare professionals. Every touchpoint, from registration through to the event’s conclusion, was meticulously personalised, taking into account each HCP’s location, expertise, and preferences.
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03
03
Design for meaningful, human connections
Strata partnered with one of the world’s largest law firms to deliver their partner retreat, creating immersive environments to facilitate meaningful networking and deeper conversations.
04
04
Put compliance at the core
Strata partnered with the UK&I team of a leading international pharmaceutical company to manage the complete content creation process for their bi-annual Sales Conference. Our deep experience and proven approach ensured all deadlines, submissions, and guidelines were met smoothly and efficiently, minimising pressure on the client team and delivering a stress-free experience
05
05
Capture insights, not just attendance
We worked with a leading Pharmaceutical company to capture valuable insights at their bi-annual event. This data was used to optimise the following events to ensure maximum HCP engagement and demonstrate real value to our client.
06
06
Champion continuous learning
Strata partnered with a leading international pharmaceutical company to deliver a dynamic hybrid learning experience. The program featured pre-event on-demand content released in strategic waves, three days of live virtual sessions repeated in both morning and evening slots to accommodate global time zones, and comprehensive post-event follow-up materials, all designed to create a seamless, continuous learning journey.
We know you have a lot on…
…so why not let Strata help you redefine your pharma congress?
Managing a congress often means juggling multiple agencies, leading to silos, inefficiencies, and inconsistent experiences. Strata eliminates this challenge by providing a single expert partner who seamlessly delivers every aspect, from strategy and creative to logistics and on-site execution. This unified approach ensures consistency and alignment with your objectives.
Need a more flexible solution? Strata integrates effortlessly with your existing agencies—including medcomms partners—working as an extension of your team to create a cohesive, high-impact congress experience.
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Why Partner With Strata?
Your trusted experts in pharma brand experiences
- A dedicated team of pharma specialists with over 20 years’ industry experience
- In-depth knowledge of the sector’s complex compliance and regulatory environment
- Proactive in monitoring and adapting to evolving legislation
- Global delivery capabilities with expert local execution
- A specialist delegate management team that enhances every step of the attendee journey
Strata’s Integrated Offering
Our fully integrated model provides a single touchpoint ensuring consistency, creativity and control from start to finish:
- Total brand guardianship for peace of mind
- Access to a collection of experts across key facets of brand engagement
- Optimised budget spend and cost efficiencies
- Streamlined planning and communication
- Amplified return on engagement
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a chat!
Every brand touchpoint is a moment that matters. A chance to strengthen your message with clarity and relevance. To make your audience feel like they're part of something extraordinary, get in touch.