Fiat | Sustainable product launch

  • Automotive
  • Sustainability

Going carbon neutral for the Fiat 500e

Just as the UK came out of lockdown, Fiat were launching their all new 100% electric Fiat 500e. But despite restrictions, Strata delivered an authentic brand experience in a covid safe environment, whilst remaining sustainable.  

Engaging & inspiring the global press

Being an Italian icon, it was imperative that the heritage of the Fiat brand, and the Fiat 500 itself was honoured in the launch, whilst introducing this new era of production. The experience needed to excite and delight members of the press – as well as educate them on the models key features – to ensure the car received coverage across their publications.

Watch the highlights of the event below.

Sustainable and safe solutions

Emphasising the electric future, Strata created a fully carbon neutral event at a new venue built with sustainability and community at it’s heart.

To accommodate restrictions, small groups were led through the experience across the week. With an engaging product briefing communicating the models features, followed by getting ‘hands on’ with a car for three hours across country and city roads.

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Social media
reach

2.2m

YouTube
streams

0

WhatCar?
rating

*****

Merging heritage with innovation

The cars heritage was celebrated by having the original model on site, complemented by a display of luxury Italian products to honour the iconic brand and it’s proud manufacturing base in Turin.

Rapid Italian catering served an ‘Espresso and pizza’ lunch – rapidly cooked at 500° to highlight the fast charge electric battery. With the menu themed to the model spec options, including the popular 1957 ‘classic’ margarita.

PR Manager - Fiat, Abarth & Fiat Professional

Wanted to say a huge thank you to you and all the team for all of your efforts last week and in the lead up. It was a real pleasure working with you all. 

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