Incentive travel has long been a staple in the toolkit of brands seeking to recognise performance, inspire loyalty, and deepen engagement. But as the economic, cultural, and behavioural contexts shift, so too must our approach. We’re entering a new era, one not defined by location or luxury alone, but by narrative, relevance, and resonance that is redefining incentive travel.
We believe there is a timely opportunity to launch a bold, disruptive offer in this space. By combining the expertise and creative power of brands like Strata and Element, and integrating tools like Sherbet, we can respond to evolving client demands and market dynamics with agility, imagination, and scale.
Despite global economic headwinds, the luxury incentive travel market remains buoyant. Why? Because experiences now matter more than ever. The rise of the experience economy has reshaped consumer and employee expectations: experiences are no longer a perk – they’re a personal investment in identity, connection, and value.
At the same time, post-pandemic shifts in workplace engagement have left a gap. Incentive programmes are no longer just rewards; they’re critical levers for building culture, community, and leadership visibility, especially in hybrid environments where ‘together’ time is precious and productivity can’t be measured by proximity alone.
Incentives today must do more than deliver sun, sand, and status. They must deliver Return on Time. This emerging metric reframes the traditional ROI/ROE lens: if time is the most valuable currency, the experience must be worth the spend, both for those attending and for those commissioning the programme.
This mindset shift is already affecting design and delivery. Audiences want meaningful, brand-aligned experiences. Organisations want measurable outcomes, not just memories. That demands a new approach, one that:
This is where we see the potential to lead the market with a distinctive offer.
By combining our collective capabilities, we can create immersive, story-rich incentive programmes that function as both rewards and campaigns. These aren’t just events, they’re brand experiences that live across channels and touchpoints.
Imagine an offer that is:
This new offer isn’t just aspirational, it’s operational. It’s built to flex across industries, team sizes, and geographies. It lets us meet the demands of today’s market while elevating the standards of what incentive travel can be.
Because when the journey tells a story, it leaves more than just memories. It leaves meaning.
The HCP Engagement Playbook: A framework for pharma leaders to map strategy to execution across omnichannel event touchpoints.
In an age of rapid transformation, pharma companies face a growing imperative: create meaningful, consistent, and customer-centric experiences that span every touchpoint. At the centre of this shift is HCP and audience engagement – not just as a buzzword, but as a business driver.
For commercial leaders tasked with defining enterprise-wide engagement strategies and embedding new capabilities across data, digital, omnichannel, and AI, this playbook provides a practical blueprint for turning ambition into action.
At Strata, we understand the unique complexities of pharma, but we also know that innovation rarely comes from looking inward. Drawing on insights from consumer brands, global sectors, and behavioural science, we believe that pharma can create experiences that are not only compliant and informative but also inspiring and personalised.
This playbook offers a practical framework to help pharma leaders align strategy with execution across the omnichannel event journey – with live events as a cornerstone of the HCP and audience engagement ecosystem.
Pharma companies are no longer just managing isolated events, they are curating continuous experiences that influence perception, loyalty, and outcomes.
Key Insight: McKinsey reports that companies delivering consistent and personalised engagement across channels can see a 10 – 20% improvement in customer satisfaction and up to 15% growth in sales conversion rates.¹
Companies with advanced omnichannel capabilities are seeing 2x the revenue growth compared to less mature peers. ²
In pharma, this means moving from siloed tactical activities to connected brand experiences that align with HCP, patient, and stakeholder needs.
Industry Insight: Veeva reports that 65% of HCP engagements are not synchronised across sales and marketing – a gap that creates missed opportunities and inconsistent experiences. Yet when teams coordinate, marketing effectiveness improves by 23%, and HCPs are 60% more likely to prescribe after visiting a brand site post-rep call.³
Despite this, only 24% of pharma organisations fully consolidate HCP engagement data, and fewer than 20% measure behaviour change or impact, leading to a fragmented engagement landscape.⁴
For leaders shaping a global vision of customer engagement, success depends on orchestrating seamless, relevant interactions across functions, teams, and territories. This requires not only coordination, but cultural change.
PLAN: Create an HCP-Led Engagement Strategy
• Align event goals with customer journey stages
• Prioritise omnichannel planning (digital, hybrid, in-person)
• Use data to segment audiences beyond role and specialty (e.g. behaviour, motivations)
• Integrate your engagement and brand values into every event touchpoint
At Strata, our experience spans multiple sectors – enabling us to bring a customer-first lens to pharma planning. We don’t replicate. We reimagine.
Industry Insight: Veeva’s latest research shows that pre-launch scientific outreach accelerates treatment adoption by 40%, particularly when engaging digitally savvy, early-career HCPs.³
With strategic omnichannel planning, you can turn pre-launch moments into adoption accelerators.
PERSONALISE: Tailor Every Touchpoint
• Use modular content frameworks for scalability and local adaptation
• Embed live feedback mechanisms to adapt in real time
• Leverage behavioural science and UX to enhance emotional connection
• Build pathways that feel personal, not programmatic
We apply lessons from retail, automotive, and tech sectors to create bespoke and human-centric pharma experiences that resonate.
80% of HCPs believe they receive a ‘one size fits all’ experience at pharma events.⁵
HCPs are clear: 67% say tailored engagements improve their understanding of a product, and 80% highly value personalised information over generic content.⁶
PERFORM: Execute with Precision and Insight
• Streamline planning with end-to-end logistics and project management
• Implement feedback loops and analytics across all touchpoints
• Evaluate not just outputs (attendance, NPS) but outcomes (perception shifts, intent)
• Enable agile iteration based on results and changing needs
Too often, global strategies fail at the local level due to poor integration and disconnected delivery partners.
Strata are part of a family of agencies, allowing for bespoke, joined-up integrated solutions across strategy, creative, logistics, production and delivery. Our single touchpoint approach enables cost efficiencies, ensures brand guardianship, and ultimately drives better business outcomes.
As you lead change across the value chain, Strata’s integrated model ensures connected delivery across all customer-facing functions. Our structure eliminates silos, enabling you to act as one company in front of the customer.
This means faster activation, better outcomes, and fewer silos — across regions and business units.
– Live Event Journey Mapping Templates – tailored tools to visualise and align HCP touchpoints from invitation to follow-up, integrated with broader omnichannel journeys.
– Touchpoint Evaluation Matrix – assess and optimise every element of the live experience, from pre-event engagement to onsite interactions and post-event actions.
– Modular Event Content Playbooks – enable personalisation at scale through flexible formats adaptable for local markets, languages, and preferences.
– Live Experience Feedback Dashboards – real-time insight capture and post-event analytics to measure outcomes, sentiment, and actionable next steps.
– Global-to-Local Delivery Framework – ensure consistency in brand, compliance, and logistics across regions, while empowering localisation.
– Engagement Synchronisation Planner – design strategic connections between live event milestones and supporting digital content to increase impact and prescribing behaviour.
IQVIA reports that in-person congresses remain the second-most preferred touchpoint for HCPs (16%), while face-to-face rep visits still make up over 40% of preferred interactions. ⁷
We don’t just deliver events. We architect experiences that drive transformation and authentic audience engagement.
• Multi-sector expertise with a pharma-savvy approach
• Advisory mindset: strategic thinking meets executional excellence
• In-house team of pharma experts and broader sector specialists
• Integrated strategy, creative and delivery under one roof
• Proven results for global pharma and life sciences brands
• A single touchpoint end-to-end solution bespoke to your needs
If your goal is to build a globally scalable, customer-centric model that brings together data, digital, omnichannel, content, and live experiences – Strata is your brand experience agency partner. We act as an extension of your team, to help you drive organisational change.
Ready to evolve your event strategy into an audience engagement engine? Let’s talk.
References
Partner retreats are a critical part of many organisations, especially law firms, professional services, and businesses with key leadership teams. These retreats provide an opportunity for partners to step away from the daily grind, reflect on the company’s direction, and build on the trust and communication needed to achieve future growth. But to make the most of a partner retreat, the venue finding plays an incredibly important role in ensuring that the retreat’s objectives are met.
We reached out to our venue sourcing specialists, Trinity Event Solutions, to share with us on the best types of venues that align with the goals and intentions of a partner retreat. Here’s what Richard Kenyon, Key Account Director had to say…
Why a partner retreat?
Before diving into the ideal venue features, it’s important to highlight the key objectives of a partner retreat. Typically, the goals of these retreats include:
Key features for an ideal partner retreat venue
When choosing a venue for a partner retreat, it’s essential to find one that supports the unique needs of these types of events. Here are some factors to keep in mind when looking for the perfect place to host your partner retreat:
Partner retreats often deal with sensitive business matters such as strategic planning, internal challenges, and business goals. As a result, the venue must prioritise confidentiality and offer secure spaces to ensure discussions remain private and confidential. Venues with private meeting rooms and secure facilities are essential for maintaining this level of discretion.
Alongside confidentiality, security can also be a critical factor for any partner retreat. Ensuring the safety of all attendees should be a priority, and venues should offer robust security features, especially if international partners or high-profile clients are involved. Look for venues that offer secure entry, on-site security personnel, and advanced systems for protecting both attendees and sensitive materials.
Since many partner retreats have international attendees, it’s important to choose a venue that’s easily accessible via major transport hubs such as airports or train stations. Ideally, the venue should be located within a short distance from a major airport to ensure convenient travel for attendees coming from various locations. Proximity to transportation links reduces stress and maximises the time spent on strategy rather than logistics.
An exclusive-use venue is ideal for ensuring your partner retreat remains focused and undistracted. Many venues can accommodate the need for exclusivity, which not only ensures privacy but also keeps your group from interacting with the general public. This develops a more business-centric atmosphere that’s conducive to strategic discussions and productive sessions.
Retreats aren’t all about meetings and strategy sessions. They also provide opportunities for meaningful networking and relationship-building outside formal sessions. A venue should have spaces for informal networking over coffee breaks and meals. These moments help promote constructive discussion and allow partners to collaborate and socialise in a more relaxed, yet productive, setting. Additionally, look for venues that allow partners to talk business in informal settings, where they can discuss their services and explore potential collaborations.
While convenience is essential, it’s important that the venue be situated away from the usual office environment. Holding the retreat too close to the office could make it easier for partners to slip back into their daily work habits. A venue located in a peaceful and tranquil setting encourages attendees to see things from a fresh perspective and think creatively without the typical pressures of the office.
A successful partner retreat is often enhanced by incorporating workshops, team-building activities, or facilitated exercises that help partners bond, learn, and grow together. The venue should have versatile spaces that can be adapted for these activities, whether it’s for a team-building exercise or a focused strategy session. A venue with the ability to offer hands-on, interactive experiences will develop deeper engagement and more effective results.
While the focus of the retreat is business, it’s equally important to incorporate opportunities for relaxation and wellness. The best venues will offer services such as spa treatments, fitness centres, or mindfulness sessions that allow partners to unwind and recharge, ensuring they remain productive and mentally sharp throughout the retreat.
After a full day of strategic planning, there’s often a desire to unwind and socialise in a less formal setting. The ideal venue should have the capacity to host dinners, drinks, or other social events that allow attendees to bond and relax together. A nice social event, whether it’s a formal dinner or an informal cocktail reception, can create memorable experiences and strengthen relationships amongst partners.
Top venue suggestions for partner retreats
These venues often provide the best combination of luxury and functionality. They offer private rooms, modern amenities, and can accommodate both work sessions and social gatherings.
Rosewood London is a great example of a smaller, luxury, boutique style hotel, perfect for partner retreats, while The Ritz-Carlton, Berlin offers a sophisticated and private setting with world-class service, making it ideal for a legal partner retreat focused on both business and luxury.
For those looking to escape the hustle and bustle of the city, Cliveden House provides an exclusive, historic setting with exceptional service and privacy, perfect for fostering high-level discussion and relaxation during a legal partner retreat.
For a more tranquil setting, a country estate or historic property offers exclusivity, privacy, and the ability to connect with nature while focusing on business goals.
Fairmont Windsor Park is a fantastic example of a country estate style venue which offers a space away from the hustle and bustle with private grounds, and extensive space for focussed work.
For those looking to go slightly further afield, Auberge du Jeu de Paume in Chantilly offers an elegant and secluded setting with modern conference facilities, luxurious accommodations, and exceptional dining, making it an ideal location for a legal partner retreat.
South Lodge in West Sussex offers an ideal setting for a legal partner retreat, combining 13 flexible, high-tech meeting spaces with luxurious accommodations, Michelin-starred dining, and a 44,000 sq ft spa, all nestled within 93 acres of tranquil parkland.
For those who prefer a more structured environment, a purpose-built conference centre provides state-of-the-art facilities designed to facilitate brainstorming, discussions, and networking.
The Vancouver Convention Centre is a fantastic example of a more modern structured environment, ideal for hosting partner retreats, alternatively, The Grimaldi Forum Monaco is an exceptional venue for a legal partner retreat. Offering over 41,000 m² of versatile, high-tech event spaces – including 22 modular meeting rooms and four auditoriums.
For a tranquil, nature-rich setting that encourages focus and connection, ICC Wales is an excellent choice for a legal partner retreat, offering 15 flexible meeting rooms with natural daylight, a 1,500-seat auditorium, and a 4,000 sqm pillar-free exhibition hall, all set within scenic woodland and complemented by luxury accommodations at the adjacent Celtic Manor Resort.
Following the success of our final insights event of the year in December, our exclusive trends report is available to download. This report showcases the key takeaways from our expert keynote by Ipsos UK and insightful discussions with panellists from CFLEX, Santander UK, Polestar, and Hearst. These industry leaders delved into the most influential trends that are set to shape brand experiences in 2025.
Key Trends Highlighted:
1. The Power of Trust: In an era where authenticity is paramount, building and maintaining trust has never been more crucial. Our experts discussed strategies for strengthening genuine connections with audiences, emphasising the importance of transparency and integrity in brand engagement.
2. Techno Wonder: Innovation is at the heart of redefining brand experiences. The panel explored how cutting-edge technologies can be leveraged to create immersive and memorable interactions, setting new standards for customer engagement.
3. Globalisation Fractures: As the global landscape becomes increasingly divided, brands face unique challenges. Our discussions highlighted the need for adaptive strategies to navigate these fractures, ensuring resilience and relevance in a fragmented world.
4. Retreat to Old Systems: In a surprising twist, there’s a growing appreciation for traditional systems. Rediscovering the value of tried-and-true methods can offer stability and familiarity in a rapidly changing environment, providing a solid foundation for innovation.
For a deeper dive into these trends and more, read our full report here.
In an era of digital overload and rising expectations, healthcare professionals (HCPs) are harder to engage than ever. Despite billions being poured into digital channels, many pharma and medtech brands are struggling to achieve meaningful, lasting connections with their most important audience.
According to a recent Across Health Multichannel Maturometer study, HCPs are exposed to 3,000+ digital brand touchpoints per year—but only 12% are considered impactful by the HCPs themselves.¹
Meanwhile, Veeva’s Pulse Field Trends Report shows that face-to-face access to HCPs rose by 59% in 2023, as more professionals seek authentic, high-value interactions in a world still saturated with virtual noise.²
The key message is clear: HCPs aren’t disengaged, they’re just selective. They are hungry for value but not interested in being sold to. To truly break through, brands must move beyond noise and numbers, toward experiences that create genuine value and lasting impact.
Live events offer a rare opportunity to engage HCPs in a way that’s human, immersive, and valuable. They turn passive observers into active participants and allow for nuanced, two-way conversations that digital alone can’t deliver.
Here’s how well-designed, insight-led live experiences can transform HCP engagement:
1. Humanising the Brand Experience
In a 2022 report by PharmaLive, 81% of HCPs said they’re more likely to engage with a pharma brand that demonstrates a deep understanding of their clinical challenges.³ Live events offer the perfect stage for empathy, education, and connection, helping brands show up as trusted partners, not just product providers.
2. Enabling Peer-to-Peer Learning
One of the top reasons HCPs attend events is for peer exchange. Medical Marketing & Media found that 68% of HCPs consider peer interaction a top factor when deciding to attend a live event.⁴ Roundtables, panels, and collaborative workshops give professionals the opportunity to share knowledge, debate ideas, and connect with like-minded peers.
3. Building Trust Through Transparency
Trust is critical in healthcare. A McKinsey survey found that HCPs are 2.5x more likely to prescribe a brand when they have high trust in the company behind it.⁵ Events provide an environment for open dialogue, live Q&As, and behind-the-scenes access that digital tactics struggle to replicate.
4. Creating Memorable Moments
According to Event Marketer’s EventTrack, 74% of attendees say they have a more positive opinion of a brand after an experiential event.⁶ Immersive storytelling, interactive tech, and sensory design ensure your message doesn’t just land, it sticks.
5. Capturing Actionable Insights
Face-to-face interaction also yields richer feedback. When HCPs are engaged in-person, feedback quality and depth improve by 60% compared to digital surveys alone.⁷ These insights can inform future campaign strategy, content planning, and product development.
To truly engage HCPs, experiences must be strategically designed, insight-led, and outcome-driven. That means:
It’s not just about creating a moment, it’s about creating a moment that matters.
The HCP engagement challenge is real – but so is the opportunity. As digital channels continue to fragment attention, live events have never been more powerful as a tool for connection, trust-building, and lasting impact.
If we want to make moments that matter, we need to create experiences that speak to HCPs not just as professionals, but as people. Live events do just that.
If you would like to speak to us about how Strata can help with your live events, get in touch. We would love to hear from you.
Sources:
In a sector built on trust, collaboration, and shared purpose, it’s no surprise that healthcare professionals (HCPs) are seeking more than just content; they’re seeking connection.
Today’s HCPs don’t just want to attend events; they want to engage. They’re looking for opportunities to share knowledge, discuss challenges, and build professional relationships that go beyond surface-level networking. The brands that can facilitate this in an authentic and valuable way are the ones that will stand out.
According to a 2023 MM+M survey, nearly 7 in 10 HCPs said the opportunity to connect with peers is a primary driver for attending events. But they’re not talking about standard drinks receptions or forced icebreakers. They’re seeking meaningful, purpose-led conversations that enrich their practice and broaden their perspective.
HCPs are time-poor, insight-hungry, and increasingly discerning about where they invest their attention. Traditional top-down events that focus solely on product messaging often fall short. To drive real engagement, brands need to become facilitators, not just presenters.
That means designing experiences where networking isn’t an add-on, it’s a core part of the value proposition.
Here are four ways brands can meet the growing demand for more meaningful HCP networking:
1. Facilitate Peer-to-Peer Dialogue
Panel discussions, roundtable formats, and facilitated small-group sessions allow HCPs to share insights, learn from others, and engage in open, solution-focused dialogue. This kind of structured, purposeful networking adds genuine value, without putting people on the spot.
2. Build in Time to Talk
Too often, events are packed from start to finish, leaving no room for organic conversation. By intentionally designing in space for informal connection—whether that’s longer breaks, interactive installations, or ‘lounge’ environments—brands enable more authentic relationship-building.
3. Curate the Crowd
Smart delegate targeting can help ensure that attendees are surrounded by peers with shared interests, challenges, or specialisms. 57% of HCPs say relevant attendees are a key factor in choosing to attend an event (PharmaLive, 2023). When people feel they’re in the right room, they’re more likely to open up.
4. Add Digital Layers to Extend Connection
From pre-event networking apps to post-event communities, there are smart ways to extend and enhance in-person networking through digital tools—helping HCPs stay connected and continue conversations long after the event ends.
At Strata, we don’t design events, we craft insight-led, campaign-driven experiences with connection at their core. Every interaction is intentional. Every environment is designed to spark conversation. And every experience is built to create moments that matter, for the people in the room and the brand behind the experience.
Because when HCPs connect with purpose, the impact goes far beyond the event itself, it fuels trust, loyalty, and long-term advocacy.
The legal industry is in the midst of a technological shift, and AI is leading the charge. From document review and contract generation to predictive analytics and legal research, artificial intelligence is rapidly changing how firms operate. But as impressive as these tools are, they can’t replace one of the most valuable assets in law: human connection.
In a profession built on trust, judgement, and relationships, law firms need to embrace the rise of AI while staying rooted in what makes them human. Live events are one of the most powerful ways to do just that.
Legal tech is evolving at pace, and forward-thinking firms are already investing in the tools and platforms that promise greater efficiency and insight. But there’s a risk: in the race to modernise, firms may unintentionally distance themselves from their people – both internally and externally.
Live events can act as a bridge, ensuring AI-driven change feels inclusive, considered, and human-centred. Whether it’s internal sessions that demystify new tools, or external forums that explore AI’s ethical implications with clients and industry peers, events can help facilitate the conversations that matter.
Ironically, the best way to bring tech into your event strategy is to use it with restraint. Smart tools, like AI-powered networking platforms or personalised agendas, can improve the experience without making it feel overly digital. The key is to use technology to remove friction and free people up for meaningful interaction.
An AI-enhanced event shouldn’t feel like a tech demo. It should feel seamless, intuitive, and deeply human.
Hosting your own event on AI’s role in law shows clients, colleagues, and competitors that you’re not just reacting to change, you’re leading the conversation. It’s an opportunity to bring together cross-functional thinkers: legal experts, technologists, ethicists, and policymakers, all exploring the future from multiple angles.
Done well, it positions your firm as forward-thinking, collaborative, and conscious of the balance between innovation and integrity.
For many legal professionals, the rise of AI brings anxiety: “Will I be replaced?” “Will I have to retrain?” “Is my value diminishing?”
Live internal events offer a safe space to explore these questions, share knowledge, and reinforce the message that AI is a tool, not a threat. When your people feel informed and empowered, they’re more likely to engage with change positively.
AI might be transforming the legal world, but it doesn’t have to compromise the core of what makes your firm special. With the right event strategy, you can harness the power of innovation while reinforcing the culture, empathy, and trust that have always underpinned legal practice.
Want to explore how your firm can use live events to lead through change?
Get in touch.
Partner engagement is the cornerstone of success for legal firms. Yet, many firms struggle to foster deeper relationships, drive collaboration, and ensure alignment on strategic goals. In an era of remote work, increasing client demands, and evolving regulatory landscapes, the challenge of engaging partners has never been more complex.
So, how can legal firms cut through the noise and create meaningful connections that go beyond the boardroom? The answer lies in law firm partner engagement events. When executed strategically, live experiences can be the catalyst for stronger partnerships, heightened collaboration, and long-term business success.
The Challenges Legal Firms Face with Partner Engagement
Geographical Dispersion and Hybrid Working
With global firms and dispersed offices, partners are often spread across multiple locations. While virtual meetings have become the norm, they often lack the personal connection and dynamic discussions that come with in-person interactions. This geographical divide can lead to misalignment on firm strategy, culture, and vision.
Pressure on Billable Hours
Partners operate in a high-pressure environment where billable hours are paramount. Attending internal events or strategic meetings can often feel like a distraction from client work, making it difficult to drive full engagement.
Lack of Collaborative Culture
While legal expertise is at the heart of every firm, true success is driven by collaboration. Many firms struggle to foster a culture where partners actively share knowledge, cross-sell services, and support one another’s growth. Without strong engagement initiatives, silos can develop, leading to inefficiencies and missed opportunities.
Evolving Client Expectations
The legal landscape is shifting, with clients expecting not just legal expertise but also commercial acumen, industry insights, and proactive problem-solving. Engaged partners are more likely to collaborate and innovate in ways that meet these evolving client needs.
The Role of Law Firm Partner Engagement Events in Driving Engagement
Strategically designed partner engagement events for law firms have the power to break through these barriers, creating an environment where partners feel connected, valued, and aligned. Here’s how:
Facilitating High-Impact Conversations & Networking
Live events provide a structured yet dynamic platform for partners to engage in open, strategic discussions that go beyond day-to-day operational meetings. These face-to-face interactions foster stronger relationships, allowing for meaningful dialogue that drives firm-wide alignment and innovation.
Driving Collaboration and Cross-Selling
By bringing partners together in an immersive setting, firms can encourage knowledge sharing and collaboration. Whether through breakout sessions, panel discussions, or networking receptions, live events create opportunities for partners to identify cross-selling opportunities and build a more interconnected firm.
Aligning on Vision, Strategy, and Culture
A well-designed event provides a forum for partners to rally around a shared vision. Through keynote sessions, interactive workshops, and inspirational storytelling, firms can reinforce their values, long-term goals, and strategic priorities, ensuring that all partners are aligned and motivated to drive collective success.
Strengthening Relationships in a Meaningful Way
Beyond strategy, law firm partner engagement events offer an opportunity to celebrate achievements, recognise contributions, and build a sense of community among partners. From leadership retreats to partner summits, these moments help foster loyalty and engagement, ensuring that partners remain committed to the firm’s long-term growth.
Boosting Morale and Retention
Engaged partners are more likely to be satisfied, motivated, and committed to their firm. Partner engagement events for legal firms serve as an essential tool in creating a culture where partners feel valued and empowered, ultimately driving higher retention and long-term firm stability.
The Future of Partner Engagement
As the legal industry continues to evolve, firms must rethink how they engage and empower their partners. While technology plays an essential role in keeping teams connected, nothing replaces the power of live, in-person experiences.
By investing in strategic law firm partner engagement events, legal firms can create stronger relationships, foster collaboration, and align partners with the firm’s long-term vision. Those that prioritise engagement will not only drive business success but also cultivate a firm culture that thrives in an increasingly competitive landscape. The future of partner engagement isn’t just about meetings and memos – it’s about moments that matter.
IN THE LAST 18 MONTHS, STRATA HAS EXPERIENCED HUGE GROWTH. HERE, SIMON HAMBLEY, CEO OF THE AWARD-WINNING BRAND ENGAGEMENT AGENCY, DISCUSSES WHY AMBITION AND BUSINESS DEVELOPMENT SHOULD NOT JUST BE MEASURED IN CLIENT NUMBERS AND REVENUE AND OFFERS A TOOLKIT OF IDEAS FOR DRIVING BUSINESS GROWTH…
I can’t quite believe it’s October. Like many other reputable and ambitious businesses, running into Q4, it’s only natural that you reflect on the year that’s been and look towards a new fiscal year.
I won’t lie. It’s been full-on, and our growth has been monumental. In the last 18 months, we have acquired On Event Production and Trinity Event Solutions, growing the dedicated and complementary services we can offer our clients. But we have not stopped at acquisitions activity.
We have also launched a bespoke rewards and recognition platform called Sherbet, a proprietary technology product developed in-house, and we’ve recruited some of the best minds in the industry, purposely hiring the skills that will help us to both broaden our offer and meet our future business goals.
Recruiting talented professionals like Endellion King as head of incentives and Caroline Lumgair Wiseman as group head of strategic meeting solutions perfectly demonstrates the scale of our ambition, and I believe we have taken significant steps towards becoming the number one challenger agency in the UK and a true voice in Strategic Meetings Management (SMM).
Our acquisition of Trinity Event Solutions and On Event Production has helped us to do that because it has given us access to a diverse range of skills that would have taken years to develop using traditional recruitment methods. Instead, we have taken bold steps to grow at a rate that would/is not for everyone.
Personally, I believe that our acquisition and partnership activity signifies that we have a unique and solid understanding of the current M&A market. We have firmly grasped the nuances that come with joining different yet complementary businesses together. All this has been achieved without loss of talent either through redundancies or attrition. This is a good thing as further acquisitions are planned!
I can’t go into detail right now, but what I can say is that although the businesses we wish to acquire will work independently, we will continue to strengthen our single touchpoint approach that is being recognised and welcomed by clients with open arms.
Clients want a hassle-free experience as they look to save money and increase efficiencies. So, it’s our job to make that happen.
As we look to the future, to 2025 and beyond, we have even bigger plans to grow, taking Strata beyond the horizon. Not just in the obvious measurements of scope and scale, such as revenue, skills, client numbers and headcount. But we know that our experience, values and company culture will expand too.
Businesses that embrace change, adopt a positive mindset and work collaboratively will succeed, so we’re preparing for an intense period of activity that will champion partnerships and teamwork and support personal and professional advancement.
We want our people to move into different roles within the group, have fulfilling careers and put their stamp on all aspects of the business. We are actively encouraging the amazing brains we have within Strata to come to us with innovative ideas that will streamline our processes and increase efficiencies. Even the smallest changes could have a big impact on our growing client roster and the P&L, so we welcome open and honest conversations.
As we take our next steps, this is incredibly important. We want everyone at Strata to take ownership and feel that the business is theirs. Only by working together as a team, with drive and integrity, can we achieve so much.
Simon’s toolkit for driving business growth
This article first appeared in C&IT Magazine in October 2024. Read the full article here.
Every brand touchpoint is a moment that matters. A chance to strengthen your message with clarity and relevance. To make your audience feel like they're part of something extraordinary, get in touch.
