Brand experience agency Strata has launched a specialist automotive division, dedicated to meeting the growing needs of its extensive automotive client portfolio, which includes brands such as Lotus, Renault, Alfa Romeo, Citroën, Fiat, Jeep, Peugeot and Vauxhall.
Paul Banham has been appointed group head of automotive and will head up the new division, reporting to Cole Mulkerrins, Strata’s director of client services.
Strata said the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services, strengthening its reputation as agency of choice in the automotive sector.
“We have a long history of working within the automotive sector, with a highly experienced team delivering automotive events and brand experience campaigns,” Banham explained.
“We are bringing this experience into one group to create a division solely focused on the automotive industry that provides our clients with focused experience and expertise, offering deep knowledge and understanding of their sector.
The creation of the automotive division enables the team to immerse itself deeper into the industry, providing clients with a deeper sense of value-add.”
Mulkerrins added: “We have had automotive experts entrenched within our organisation for years, but the creation of this dedicated automotive division cements our intentions as an agency. It gives our clients assurances that their accounts are being managed by the brightest minds, who understand the world of automotive and are devoted to delivering moments that matter for the client.
“The creation of the new division also bolsters our position in the marketplace as an agency that is on an upward trajectory. I’m really looking forward to growing the division, working with Paul and the wider team to develop our offering and to increase our visibility within the automotive sector.”
Thanks to micebook, Event Industry News, Prestige Events Magazine and StandOut Magazine for their press coverage on this. To view the coverage, follow the links below.
In the dynamic realm of corporate incentives, the pressure is on to craft tailored experiences that transcend the ordinary, leaving a lasting impact on participants. At Strata, we thrive on such challenges, and when Citroën entrusted us with orchestrating an incentive trip for their top-performing sales executives, we knew we had to deliver something truly exceptional.
Our mandate was crystal clear: design an experience that not only forged unforgettable memories but also pushed the boundaries. With Morocco as our chosen destination, we crafted an immersive journey that seamlessly blended culture, adventure, and luxury, offering an unparalleled experience.
With meticulous attention to detail, we created an incentive trip that surpassed expectations. From the moment the participants received our pre-event communications to their seamless on-site experience, every aspect was flawlessly executed.
Achieving a 100% score on pre-event communications and on-site management was a testament to our commitment to excellence. The bespoke app we developed boasted a remarkable 90% adoption rate, providing participants with a digital companion that enhanced their journey every step of the way.
“Thank you for making the trip run so smoothly, it was excellent all round” – Citroën Managing Director UK.
At Strata, we take pride in our ability to deliver results. From destination management to programme development, delegate management, app creation, supplier liaison, and on-site management, every aspect of the journey was meticulously handled by our team.
Key Achievements
– Customised Experiences: We tailored the programme to align with the diverse demographics of the participants, ensuring that every individual felt seen and valued.
– Supplier Management: Our trusted relationships with suppliers ensured seamless execution and consistently high standards across all aspects of the trip.
– People and Logistics Management: Carefully chosen guides facilitated meaningful interactions and ensured smooth logistics.
– Custom App Design: Our bespoke app not only provided essential information but also enhanced the overall experience, earning high adoption rates and rave reviews.
As we continue to push the boundaries of corporate incentives, we look forward to making every moment matter and creating unforgettable experiences.
In an age where technology often takes centre stage, it’s easy to overlook the essence of human connection. But in the realm of events, the tide is turning. We’re thrilled to announce the release of our much-anticipated 2024 Trends Report, ‘Back to Human’, which delves deep into the evolving landscape of event experiences.
Over the last year, we’ve engaged and collaborated with countless event and marketing professionals through our Making Moments Matter insights series, sparking conversation and debate around key topics in the world of audience engagement and event marketing.
The findings we’ve uncovered may surprise you. In a world inundated with technology-led experiences, our research reveals a resounding call to re-prioritise ‘human-first’ strategies. It’s not about the latest gadgets or flashy gimmicks; it’s about meaningful connections and personalised journeys.
2024 is poised to be the year where authenticity reigns supreme. It’s a time to rediscover the power of face-to-face interactions, and the magic of shared experiences. But how do we navigate this shift back to a human-first approach?
Our Trends Report offers invaluable insights and actionable strategies to help you craft experiences that resonate on a more personal level making every moment matter, and how technology can help leverage that. We highlight the importance of making your live events more about personalised experiences, facilitating many meaningful connections between people, and creating more human-driven moments.
So, are you ready to embrace the human side of events? Download your copy of the 2024 Trends Report, ‘Back to Human’, and prepare to redefine the future of events. Together, let’s make Every Moment Matter.
Every brand touchpoint is a moment that matters. A chance to strengthen your message with clarity and relevance. To make your audience feel like they're part of something extraordinary, get in touch.
