The Strata Group Acquires 100% Stake in We Are Collider

The Strata Group, the leading independent integrated brand experience agency group, has acquired a 100% stake in brand experience agency, We Are Collider; a leading specialist in experience-led marketing for esports, gaming and consumer engagement.

The Strata Group’s CEO, Simon Hambley, said: “Bringing We Are Collider into The Strata Group is a significant step in building an experiential network for brands and people on a mission. They deliver more than 70% of their work internationally, strengthening our global delivery capability and complementing the work our teams are already delivering around the world.

Their expertise in AI, innovation and behavioural science through Arq and MARVELs, combined with The Strata Group’s existing tools, accelerates our move into a more intelligent, tech-enabled era of experience. Together, we are creating a fully integrated offering that enables clients to move faster in a rapidly changing world.”

We Are Collider’s Founder and CEO, Anton Jerges, added: “For me, it was the culture fit first. I have known Simon and the team for a while and knew that we had shared values which is always important for me and the team. I also know that The Strata Group share our drive to deliver outstanding work to brilliant clients and I’m excited to turbo charge this, working with Wonderland, Strata and the rest of the group companies. The entire management team and I are super excited about this next step in our evolution.”

The news follows The Strata Group’s January 2026 acquisition of Wonderland – the creative global event agency currently delivering Cannes Lions events for high-profile tech and entertainment brands – and marks the next step in The Strata Group’s mission to unite all live communications and experiential skills under one network.

With other businesses in the group including strategic global experience agency Strata; venue sourcing agency, Trinity; event production company ON; and incentive, rewards and promotions specialists Element and Sherbet; The Strata Group’s aim is to provide clients with a seamless end-to-end audience engagement service that is both faster and more cost efficient.

We Are Collider will operate as a standalone agency from its existing office and will continue to service its clients including Amazon Games, John Lewis and Red Bull. Anton Jerges will remain CEO but will work closely with Strata Group President, Michael Wyrley-Birch, on developing group-wide growth and collaboration.