Seizing the moment with ‘simple’

After his win at the German Haus Tech Start-Up Battle at SXBW in Austin, Texas, Strata Group Chief Executive Simon Hambley shares his takeaways, and why Sherbet’s simplicity makes it uniquely poised to seize the moment and make a profound impact in the rewards and incentives space.

When I attended South by Southwest (SXSW) in Austin, Texas, I wasn’t planning on presenting anything. A lifelong events and entertainment professional, I was ready just to soak in the atmosphere, represent the Strata Group and see the best the industry has to offer.

Then I had the opportunity to pitch Sherbet at the German Haus Tech Start-up Battle. I took it. And won.

The whole thing felt like a metaphor for Sherbet itself. If you’re not familiar, Sherbet is a rewards and recognition platform designed to boost employee engagement through gamification, real-time data and automated, portable incentives. In sales-driven industries, rewards and commission are often essential for motivation, team building and performance, but historically juggling commissions and incentives has been expensive and inaccurate.

A complex problem that wastes money is an opportunity, not unlike the opportunity to stand up and pitch at a global event like SXSW. And, like the judge’s feedback on Sherbet says, the solution is… simple.

One platform, built into the sales journey from purchase through to incentive. Tracked accurately, giving insights into sales behaviour – and, critically, behaviour changes. Has your incentive offer actually motivated sales? Have you successfully rewarded your employees for changing up their approach, for modernising, for hustling? Sherbet displays clear answers for everyone involved.

There is an opportunity within the world of sales incentives that Sherbet pitches to. And, as we’ve seen time and again, it wins.

I had a fantastic time at SXSW and I’m already looking forward to next year’s event. Here’s to many more opportunities seized by Sherbet and the rest of the wider Strata Group.

Simon Hambley is Chief Executive of the Strata Group. An experienced events and marketing communications specialist, Simon is an entrepreneur and business manager with a track record of start-up success, managing fast growth, business transition and change management.