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Strata is planting its flag in the Middle East, not with fanfare but with purpose. Gabriella Duranti-Hey, our Senior Account Manager, has relocated to the region to dig in: to meet clients, open conversations, assess what is possible, and lay the groundwork for a long-term presence.
This is the first step in our international growth journey. We want someone on the ground who knows the terrain. We want to understand, up close, what clients in pharma, medical aesthetics, luxury, automotive, technology and finance need from us.
Gabriella puts it simply: “Clients have been asking when we would be here. Being here lets us see where we can add real value. It is more than a gesture, it is our chance to build deeper connections.”
We did not arrive at this lightly. Months of research and planning in 2024 have shaped our strategy. Embedding locally is not just about proximity, it is about insight. We want to grow in ways that feel authentic to who we are and useful to those we work with.
Cole Mulkerins, our CEO, says: “Expansion is not just geography. It is about relationships, opening new doors, and growing sustainably. Having someone on the ground gives us agility and clarity as we move forward.”
The Middle East is more than a destination. It is a bridge and a launchpad for future growth across Asia Pacific, North America and Africa. There is more to come.
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