For years, the events industry has delivered exceptional standards of production for conferences around the world. For a live conference you would not accept a mic cutting in and out, so why accept it on a virtual one?!
We have all become far too accustomed to seeing pixelated live streams, and presenters in their bedroom with the occasional interruption from the dog barking at the postman. But just because right now its deemed acceptable to get away with slack presentation standards, doesn’t mean you should. Particularly, when your brands reputation is at stake.
100% of responses to our recent poll answered ‘YES’ when asked “Does bad production quality of a virtual event reduce your engagement?” So quality production is essential to a successful virtual event.
Whether you are delivering a formal presentation to your employees, shooting a consumer video, or sharing company updates with your shareholders, the virtual experience should still showcase your brand and align with its standards of quality.
Here are some ways you can make sure your brand is protected when delivering virtual events.
Use a studio set up
For a live event you would put together a fully branded stage production. Why approach a virtual event any differently? TV studio style production is understandably the approach many brands are taking right now, as it allows for the most professional set up.
Using multiple camera angles makes the viewers experience more dynamic as their view regularly changes, giving them something new to look at which helps keep engaging high. Also, having a branded studio with your speakers in one place minimises distractions, and gives you more control over what your audience is seeing.
You obviously need to consider the safety factors if bringing speakers to one location, so this option depends on individual circumstances as to whether it’s suitable.
Presenting at home
You may have a very limited budget, or you have speakers from all around the globe meaning it is not practical for a studio style set up. No matter, there are still multiple things you can do to ensure your presentations are aligned with your brand.
Play director. Just as a film director would, look through the camera of your speaker setting and check what you can see. Adjust the camera angle, and make sure the background is tidy and free from distractions. Ideally speakers should be in a quiet and private environment to minimise the risk of interruptions.
Depending on your content and the brand, it may or may not be appropriate for speakers to subtly showcase some personality in their background, for example through particular books on the shelf, or with their favourite piece of art on the wall. Review this with each of your speakers and agree the background setting for their presentation.
Or for an even more professional production at home, you can of course ship some recording equipment & branded kit to each presenter in advance, so they have their very own mini studio. This protects the quality of the content captured but keeps the personality behind the speakers. This is a popular approach many brands are taking as it ensures the brand is positioned with quality production but keeps the personality behind the speakers.
Brief your speakers
Presenting virtually is a whole different experience compared to standing up in front of a room of people and speaking live to a real audience. Most of the time, with virtual presentations, speakers cannot see their audience, so they have no reactions to bounce off. This sometimes results in monotone presentations that lack energy and come across no different to a pre-recorded message.
This can be tackled by efficient speaker training from both a technical, and delivery perspective. Making sure your speakers know how the software works, when they will be cued up, and tips on how to bring in some flair will all help the presentations to land successfully, and of course the content be the focus.
Bring in support
Just as you would for a live event, your onstage speaker cannot be the only person there to help deliver the experience. The speaker needs to focus on their content and engaging the audience, not making sure the live stream is working, or regulating questions. Tech support, as well as a speaker host are both vital, as the tolerance for time lags in virtual events is so small.
Remember, your virtual event is the face of your brand today, so it’s even more important to deliver a professional production. At Strata we have delivered hundreds of digitally enabled projects with broadcast quality production and world class technical expertise. So, if you need help to deliver your next virtual event to professional standards then get in touch.
Reward high performers with a unique weekend of inclusive experiences from the comfort and safety of their own home.
Have you had to hold off on delivering your planned incentive programmes due to the events of 2020? Or perhaps your staff have gone above and beyond in recent months and you’d like to recognise that. Lucky for you, virtual incentives are now a reality, and as part of the ‘new normal’ we find ourselves in, rewarding staff through an online experience can still deliver the WOW factor.
For over half the year now, sales teams have been missing out on previously promised rewards, with no new date in sight anytime soon. Virtual events and experiences have seen a massive increase in uptake understandably, so why not turn your planned incentive reward experience, into a virtual one, and deliver it now without further delay.
With virtual incentives the sky really is the limit. Budget that usually would be blown on travel and accommodation can be reallocated to A-List celebrity appearances, bespoke virtual seminars and personalised deliveries that all combine to create a unique, at home experience that is safe, timely, and cancellation proof.
We’ve been delivering a lot of virtual experiences recently – read more about our most recent virtual experience here – so we thought we would share our top tips with you for creating your own at home reward experience .
Know your winners
Of course, with a live incentive trip you would always speak to your winners in advance and make sure you were catering to their individual needs and requirements. So, any virtual experience will need to be as bespoke but in a slightly different way. What space do winners need to take part in any activities? If you are cooking for example, do they have a suitable kitchen? If winners have children, pets or other people at home will they be able to take part still? Could you adapt any activities to allow other people in the house to get involved? These are all things to consider when choosing your activities. It is definitely not a one size fits all approach to a virtual incentive itinerary, and it needs to be completely tailored to each group of winners.
Don’t forget the tech
You probably don’t need to allocate a large part of the budget to high spec production of video content if everyone is watching it on a small laptop screen, but you need to make sure the content delivers well, and the user experience is straight forward. Whatever tech you’re using, the key is to have it all hosted from one central place, such as a webapp. This create a user-friendly experience, that facilitates conversation, interaction, and one single location to view the content from.
And as always, test, test, and test again!
Content is king, but so is engagement
You may have the best activity schedule with anything, and everything needed for a jam-packed weekend of fun and frolics. But if your activities don’t help to bring the group together and allow for time to socialise – albeit through a web camera – then you aren’t creating a shared experience. Make sure your hosts & speakers are specialists in delivering virtual content. Presenting online through a webcam is a very different task to getting up and speaking in person to a room of people sat in front of you. Brief your hosts and speakers well and, if necessary, provide training.
Get social
So much of the joy on an incentive trip is from sharing unique experiences with others that helps to form new friendships with colleagues. Its challenging to translate that online, but you can still facilitate social interaction. As we have all experienced recently through zoom quizzes, it is noisy if you have more than a few people on a group chat! So, running smaller intimate breakout activities, or even setting up virtual dinner tables with up to 6 people at each, will allow for easier conversation to flow between everyone to break the ice.
Add the wow factor
Again, you need to know your audience here to make sure you hit the spot for their interests and tastes. Of course, celebrity experiences with opportunities for online 121s with famous faces and idols is one way to hit the mark.
Also adding a surprise element with something out of the ordinary, like you usually might do on a traditional incentive, will help to deliver the unique experience that is expected with a hard-earned incentive prize. Remember the purpose is to reward hard-work, and motivate for the future.
It can’t all be virtual
You will undoubtedly need some physical element to the experience in order to facilitate activities, and really create a full sensory experience for the winners to enjoy. Incentive trips usually revolve around fabulous food and drink, so a virtual weekend should be no different.
You can also provide additional items & gifts to create an ‘incentive at home’ experience in the form of an upscaled swag bag.
Balance your itinerary
Just as you would with a traditional trip, you need to factor in downtime to the schedule to make sure the experience is relaxed, and not a regimented ‘plan of fun’.
When it comes to virtual experiences it can be easy to forget your winners have at home lives they are in amongst, whilst joining the various sessions. So additional downtime and breaks need to be planned in.
There are many more elements that are needed to create a successful virtual incentive experience, but we are keeping the rest to ourselves for now! So, if you are considering rewarding your staff and need more tips and ideas for activities, then get in touch to see how we can help.
September was officially wellness month for the events industry and #EventWell2020 provided some excellent resources to access. Saturday 10th October is World Mental Health Day which this year has adopted the theme of ‘mental health for all’ as its focus. Special days or months focused on causes or health and lifestyle related subjects are in abundance and they can prove to be an important and successful device for focusing our attention on subjects we perhaps to our detriment shy away from. Recognising that our industry has and is still being tested with the shadow of Covid-19, a focus on our collective industry and personal wellbeing could never be more pertinent.
A recent Guardian article in response to the Chancellor’s announcement on the evolution of the furlough scheme, and the impact on the hospitality and live events industry was, as perhaps anticipated, sombre. Debbie McWilliams, SEC’s live entertainment director was quoted as saying “We fully understand the risk to staging events but there’s also a risk to the impact on jobs, mental health and wellbeing,”
It would be premature and perhaps insensitive to cite that our industry has been hardest hit by the pandemic but we cannot avoid the reality that the crown jewel in our offering – bringing people together – is at present largely restricted, as well as in conflict with what the general public are by and large comfortable with. We already know that there have been casualties, both in terms of established companies folding, and amazing talent having to be let go by their employees. On the flip there has of course been some incredibly swift and successful widening of virtual and hybrid solutions and our creativity and adaptability as an industry is testament to that. Strata has been fortunate to see our clients recognise that there is real and necessary value in investing in professionally produced online solutions for their broad brushstroke ‘event needs’. Solutions that go beyond the capabilities of Microsoft Teams or Zoom that may have initially been enough when we all of course hoped this crisis would soon ‘blow over’. However, despite the positives, if as an industry we fail to recognise the impact of such a radical change to our core offering, be it through job uncertainty, loss or role change, we will have an even bigger crisis longer-term in terms of our industry’s wellbeing and mental health.
Something that is hard not to be struck by about our industry is the genuine passion and love people working within it have. Ask nearly any event professional why they do what they do and they will cite that feeling of pulling off an amazing experience before regaling you with the project they are most proud of. When all of the hard work leads up to those few long days and sleepless nights, culminating in the adrenaline of the live experience and basking in the joy of an audience engaged and positively impacted by what you and your team have produced. And that could be anything from a NYE public fireworks display to a clinical trial showcase for doctors – the professionalism and dedication that our people place on the experience is genuine and impressive. The desire to create a seamless experience that truly connects with the audience drives everything.
As we hit October, a month which officially signifies that Summer has departed and Autumn is knocking, I know I am not alone in taking stock and thinking ‘how on earth did we get here already?’. Reflecting on this incredibly strange year that seemingly ‘paused’ in March yet also keeps on delivering shockers like they were chapters falling out of a dystopian science fiction novel. As Summer progressed we waited for the next interval and hoped it would be a positive note. Yet here we are, with the R number rising and local lockdowns becoming more common place. Can we take comfort in that this time we have a better sense of preparedness and perhaps a wider realisation or acceptance that things really are not going to get back to normal imminently? Acceptance is an essential part of any journey, be it a break-up, a bereavement or even the loss of a precious material possession. And with acceptance you can also then start to move on to hope. Our expectations for 2020 might differ wildly from what we imagined at the start of the year and undoubtedly some people have suffered terribly, yet within us we have demonstrated and tapped into a resilience many of us perhaps weren’t aware we had.
Being supported by our employers to navigate and nurture this inner resilience is critical. Protecting employee’s Mental Health and wellbeing at work cannot simply be a focus for companies when things are buoyant. It needs to be a constant and authentic commitment, and by doing so when the seas gets choppier or real crisis hits the investment pays dividends. Tough decisions may need to be made. Some that could impact the livelihoods of many, so if at this point companies begin to swerve their original intentions not only can it impact on individuals but it reverberates through the company and industry as a whole. We have collectively been asking the Government to wrap an arm around us and their response has been perhaps lukewarm. The industry itself cannot as a result adopt the same temperature gauge to its people.
So how has Strata been navigating this tightrope of balancing the continuation of agency life and delivery of work, alongside the need to hold our team and remain buoyant yet pragmatic in the face of Covid-19?
One thing we are clear on is that our people are intelligent and informed adults. We do not shy away from the reality or gravity of what our industry is experiencing, yet we also understand that they are individuals, each with their own unique personalities and peccadilloes that may inform their responses. They also each have the very real nuances of their home and personal lives. In a time of crisis, especially one that keeps us largely remote, the lines between the different facets of our lives become even more blurred. All of this needs to be appreciated and considered when designing an approach that can best support people’s wellbeing.
Our approach to employee Mental Health and wellbeing is broad but has three primary features that we have really leaned into during this period. Trained Mental Health First Aiders exist at all levels, ensuring there is breadth of knowledge across the company for employees to comfortably access support should they require. At Board and management level there is recognition on the importance of checking-in with people individually, within functions and as a whole-collective. Like any agency we may not always get the balance 100% right, but having an awareness not to retreat into a senior management silo as we adapt, sometimes fight fires and navigate the pandemic, particularly with the majority of our employees remote working has helped. Our leaders can be held-accountable and endeavour to listen to their employees, recognising that different immediate priorities does not mean a lack of understanding or commitment to the bigger picture. Maintaining and working on this level of empathy is perhaps some of the best advice we could look to share with other industry leaders looking at how best to support their staff during this time.
Finally, we run a regular and dedicated programme of workshops that introduce our employees to techniques and practices that will support them and their mental health. Ranging in broad subjects from the use of technology, to how to get better sleep and developing a positive mindset, through to building resilience, the importance of breathwork and how to juggle parenting and relationships with working from home. Sessions are structured and informative as well as being accessible and informal. They work well because alongside framing and imparting valuable information they naturally open up to facilitating wider conversations. Sharing one another’s experiences, challenges and techniques for managing these times helps to forge even stronger bonds (and greater empathy) between employees, something that is paramount to successful remote working and growth of an agency both in times of crisis and beyond.
So, you need to deliver some brand communications now, and you want to reach more than 30 people. How can you do that whilst staying COVID-secure? Enter – the hybrid event.
What is a hybrid event?
A hybrid event is a live in-person experience, combined with a virtual element that is streamed out to a wider audience connecting online. The virtual audience may be the other side of the world in their living room, or they may be at home on their sofa. The benefit of a hybrid event is that you can reach more people through different content streams, in-person or online.
As with events in general, hybrid events can be produced in varying formats. We’ve produced hybrid events for audiences from 15 to 500, and used a variety of platforms including traditional webinar software and more recently live streaming through social media.
There are multiple platforms available for the virtual element – with even more emerging in the current situation. Many brands have taken to live streaming through social media over the last few months and this works well for consumer content, but you are limited on the interaction methods.
For business events anything is possible; from a traditional ‘webinar’, through to a fully virtual ‘The Sims’ style online event city. The key is finding what will work best for your audience and allow you to deliver your message successfully.
Why should I consider a hybrid event instead of going fully virtual?
If live events did not provide value, virtual events would have taken over a long time ago. They have had a foot in the market for some time now, indeed at Strata we have been delivering hybrid & virtual experiences for the last 20 years. But, there is a reason we all still make the effort to travel and attend events in person.
There are obvious drives to attend iconic events such as Glastonbury Festival and The Olympics. They are immersive experiences that simply don’t have the same impact for the viewer at home compared to those in the crowd. But smaller scale experiences and business events still entice guests to attend in person. The immersive 360 experience of a live event cannot be replicated through a computer screen. It is that simple.
Obviously right now virtual experiences might be simpler to plan, and it avoids the obvious restrictions and hurdles to overcome. But going hybrid gives your audience flexibility and the power of choice in an ever-changing environment.
It’s clear some of us are more relaxed than others when it comes to being out in public at the moment, so allowing your audience the choice of attending in person, or virtually, is a great way to engage both of those groups successfully.
Are hybrid events successful?
One of the biggest challenges to delivering a successful hybrid event is to engage both audiences to the same level throughout the experience.
When you’re physically at an event, all of your senses are engaged and active. Everywhere you look there is something new that intrigues, and you have minimal distractions taking your thought process elsewhere.
If you’re engaging with something virtually however, a large amount of the sensory touch points are removed. Meaning your experience is ultimately less, compared to those in the room. Added to that, you have real life distractions to contend with, like that parcel delivery or the neighbour’s dog barking. Therefore, you have to work hard to keep your virtual audience engaged throughout, maybe even harder compared to your audience in the room.
How do you keep both audiences engaged?
This is the million-dollar question, and something that completely depends on your objectives, audience, and platform.
Firstly, you need to successfully engage with your audience, which is a task itself for any event. Then, you need to factor in the different audience platforms – live and virtual.
You could split your audiences into two groups and communicate with them almost separately. However, that requires two streams of content and in some ways double the work. This can be an effective approach, but if your objective is to bring your whole audience together, then this will not help to achieve that. Usually the best approach is one cohesive communications plan with supporting comms to each group, appropriate to their experience.
Is the ‘live’ element important for those connecting virtually?
“Why can’t you just record it and post it online for someone to watch later?” This is a question we have received from our clients multiple times. Sure, this is an option, but to ensure a high level of engagement, you need to give your audience a reason to join now. Otherwise it will be added to the list of things to do later and swiftly forgotten about.
Ask yourself this. If you’re doing exercise, are you more motivated when you’re working out in front of other people at a gym class? Or, if you got involved in PE with Joe Wicks during lockdown, did you ever say to yourself, “I’ll watch it later”, rather than join the live stream? If so, how many times did you actually do that days PE lesson later?
We are motivated by others and get a sense of belonging when we do something together. This same ethos applies to events, whether that is an in person experience, or a virtual one. Nothing beats the power of a live experience.
What about the in-person part? How do I deliver that in the current situation?
If you are unsure how to deliver the in-person element, then we have written a practical guide to socially distanced events, and you can find out more in our previous article here.
We have also put together a guide to protecting your brand and reputation when hosting live events in the current situation which can be found here.
So, if you have plans to host a virtual, live, or hybrid event in the coming months but are unsure how to approach planning it, then get in touch and see if we can help.
There is no doubt that events will look different for the foreseeable future. We have produced a number of smaller events in recent months, and I’m sure it will be surprising to some that we’ve found, once you understand the guidance and what you need to consider; such as structured registration to allow for track and trace, face masks, and of source social distancing; the crux of the event still remains the same.
But what is possible at your event whilst keeping everyone safe, and how do you go about planning activity that is COVID-secure?
I’m sure you are asking yourself all of the above questions and more. Luckily, our whitepaper A practical guide to designing events under social distancing guidance should answer these questions and more; meaning we can get back to doing what we do best – creating amazing live experiences.
Simply complete the form below to access our whitepaper and start planning your next LIVE event.
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Please note, our whitepaper is based on recommendations from the UK government at time of publication.
A few months ago, you could be forgiven in thinking the global pandemic would be something we were looking back at by now, rather than still living amongst it. However, it is now evident that being COVID-secure is here to stay for the foreseeable future and something that everyone must adopt in order to thrive in 2020.
We’ve seen how brands have adapted their messaging over the last six months, from the tidal wave of ‘stay at home’ adverts featuring home videos of anything & everything you can do within your own four walls, to now more bespoke and true to the brand content where the current situation is implied, instead of being the story headline.
That being said, as live events are yet to fully restart in the UK (roll on October 1st), it will be vital to the success of future events to carefully balance the brand content with the required onsite guidance to ensure the experience is COVID-secure. As we’ve seen our High Street adopt social distancing guidelines and rig screens around their stores, live experiences and events must too adopt these practices, not just for the protection of their audience and staff, but also their brand and the perception of it.
There is a lot to learn from other industry practices over the last few months, particularly the leisure industry. Positive online reviews of days out now feature lines such as ‘social distancing measures were fantastic’ and ‘great day out with lots of hand washing facilities’, and it is clear that attractions cannot just deliver a great day out anymore but must also do it in a COVID-secure way.
So, how do you ensure your live event showcases your brand in a positive light when it comes to being COVID-secure? As ever in the world of events it is not a one size fits all solution. Experiences vary in size, format, and location, meaning the required practices will vary too.
We have therefore put together a guide to explain some of the tools and methods we will be adopting for our client’s events moving forward, to ensure not only their audience is protected, but their brand is too.
You can view the full guide here.
Last week we were delighted to debut in C&IT Magazine’s Top 50 agencies – in 16th place. This is significant to us as it’s one measure that we’re on the way to achieving our vision – to be recognised as the most successful client-focused and client-relevant UK agency in the events sector.
It’s also important to us as we know this is something our people value and are proud to be associated with. We will only be successful in achieving our vision by having the best people in the industry working for us, proud to work for us, driving us forward every day to achieve great things for themselves, our clients, Strata, and the industry.
And it’s our people that I want to focus on here… this week is Eventwell Week, a week established by people in the events industry, to shine a spotlight on the wellbeing of people in events. Whilst these themed national weeks and days do sometimes face criticism for being “flash in the pan” as opposed to something that should be considered every day of the year, they are a great opportunity to stop, reflect and consider what things might need to shift in the balance between work and life to ensure that health and wellbeing is prioritised.
At Strata we do place the wellbeing of our people at the heart of our culture and are proud of what we think is a relatively unique approach to our people’s career development and personal wellbeing, every day of the year. Our CEO, Simon touched on our happiness programme in a recent article, and its place in the business strategy of organisations within the events industry. And campaigns such as #Eventwell19 highlight there is still very much a need to raise the profile of wellbeing and mental health within an industry which is still very traditional in many senses of the word.
Mental health is a specific area within wellbeing that we have focused our attention on over the past six months. We recognise that mental health, much like physical health, needs to be maintained and managed responsibly within an industry associated with stressful deadlines and long hours on site. We have so far invested in training six of our people as Mental Health First Aiders, as part of our duty of care to our teams. And an internal taskforce has been formed who are responsible for being the first point of contact to support those showing the early signs of stress and anxiety at work.
The Happiness Programme is an ambitious one with a clear purpose of providing our people with the support and infrastructure to produce work of outstanding quality within an agency culture that they relish being a part of. We recognise that to ensure we continue to innovate and deliver beyond client expectations, we need a talented workforce who are engaged, effective, loyal and healthy, and supported in their ambitions to progress and develop within this dynamic and exciting industry.
Whilst it’s still early days in the roll out of our Happiness Programme, as we approach our first birthday as the newly formed Strata, we are excited about further developments and initiatives which we’ll continue to roll out to support the health and wellbeing of our people, our clients, and the industry. Watch this space, and in the meantime, be well and event well!
Can happiness be the key to sustainable performance in the events industry? While there are opposing opinions around the subject of happiness as a strategic tool in the workplace, many studies support the simple belief that happy employees equal more productive employees. In an industry which is all about people, and bringing people together to create emotional connections and long-lasting relationships, at Strata we believe that happiness is an emotional intelligence that needs to be nurtured and prioritised at a strategic level. It’s called the Happiness Programme – more on that later. The ripple effects and potential for the growth of employees, clients, the agency and the industry means that everyone stands to benefit if embedded within the culture of an organisation and if delivered with authenticity and consistency.
The Harvard Business Review amongst others, regularly publishes reports and studies covering the importance of emotional intelligence, and the social skills that are critical for ambitious professionals and leaders to master. Happiness, is one emotion that is regularly referenced; how it impacts our work lives, and in turn how we perform. In a time where people crave experiences over material possessions, happiness is also talked about as the new wealth. Happiness has the potential to deliver genuine riches – both in terms of personal wellbeing and commercially, for forward thinking brands and business. A growing school of thought positions happiness as the sweet spot between pleasure and purpose, and this ideal is now more sought after than ever by employees and by consumers. People are expecting more from their employers and from the brands that they choose to spend their money with. An organisation that is able to successfully harness a business model centred on happiness, is one that has the capability to truly succeed and deliver sustainable performance in the long term, retaining its best people and attracting the brightest new talent, in the process.
But does happiness have what it takes to convince the hardest of critics it deserves its place in the business strategy of an agency? Does it really have a place in an industry with a reputation for long hours, demanding projects and resilient people. Especially so when we consider all of this. It’s well reported that the events industry is regarded as one of the most stressful industries to work within. CareerCast regularly ranks the role of event professional as the fifth most stressful role behind the military, emergency services, and that of being an airline pilot. Immovable deadlines are cited as the reason why… and when you take into account the live environment – where anything can happen, and the responsibility of people’s safety is in your hands, it stands to reason. And stress doesn’t discriminate. Even the most resilient of people are susceptible to the long-term effects of stress.
And it’s only now that we’re starting to hear more about the impact of this on-going stress with reports and stories of event professionals suffering from mental health issues, with little or no formal support from their organisations. This old school notion that you should just get on with it, and deal with the consequences that come with the job is not a sustainable, nor compassionate way to lead an organisation. Having worked in the industry myself for the last 30 years, I’ve seen how much has stayed the same in terms of attitudes, while everything around it has evolved at such pace with advances in technology, and the always-on nature of the workplace nowadays.
We also have a new wave of people coming into the workplace to consider. They are demanding much more of their employers in terms of their corporate social responsibility, purpose, and the balance they seek between work and life. The events industry is in danger of not keeping or attracting young, fresh thinking people if we don’t evolve how we do things and how we run our businesses.
There are of course those who believe that the pursuit of happiness brings with it intense pressure to achieve something that can never be perfectly achieved. And my reaction to this is that it comes down to how you define happiness. I share the opinion that happiness does not mean being cheerful all the time. It’s about accepting the good with the bad, and reframing the bad. And of course happiness is a highly personal thing. The way we define happiness at Strata is by ensuring that employees are supported in their individual ambitions and areas of specialism. We want our people to feel like they make a meaningful contribution to the vision of the company, that they have a purpose in that future, and that they have good, trusting relationships with the people that they work with.
So, yes, the happiness of our people is something that has its place at a strategic level at Strata. It’s called The Happiness Programme – an all encompassing programme that’s purpose is to provide employees with the support and infrastructure for them to produce work of outstanding quality within an agency culture that they relish being a part of. The programme was conceived by Casey Evans, Creative Director at Strata and our own Happiness guru and includes seven areas of focus as follows: the culture of the company, reward and recognition, personal development, diversity and inclusion, health and wellbeing, social experiences and giving back to the community. We are also looking at how we can support clients with their own wellbeing, and how to incorporate wellbeing into the events that we organise, understanding the opportunity and platform we have not only to encourage the happiness of our own staff, but the happiness of those people that we come into contact with every day.
Every brand touchpoint is a moment that matters. A chance to strengthen your message with clarity and relevance. To make your audience feel like they're part of something extraordinary, get in touch.
