Strata appoints Caroline Lumgair Wiseman as Group Head of Strategic Meeting Solutions, a new position created to develop Strata’s Strategic Meetings Management (SMM) offering.

Lumgair Wiseman has specifically been tasked with helping Strata to build a stronger meetings management proposition to directly meet client demand. In her new role, she will draw upon her extensive experience in global venue sourcing, event management, and high-end experience design, advising clients on all aspects of event strategy and working within the wider group, devising future growth plans.

Simon Hambley, CEO of Strata, said of Lumgair Wiseman’s appointment: “Caroline is a well-known and respected figure to many in the industry and I’m delighted she’s chosen to join Strata. She has considerable experience in the world of events, which I have no doubt she will bring to Strata at such an important time for the business.”

Hambley continued: “Strata has long held the ambition to be in the Strategic Meetings Management (SMM) space, supporting clients such as Allergan and Dentons with their global programmes helping them to make the most effective use of their spend and resources on their meetings and events programming. Caroline’s global experience, industry connections and entrepreneurial mindset enable us to put all the right elements in place to operate in this space, on a global scale.”

On her appointment, Lumgair Wiseman said: “I have a huge amount of respect for Simon and all that he and his team have achieved at Strata. Ambitious plans are in place for future growth and I’m honoured to be included in the team and excited to get to work to help deliver on those goals. I’m looking forward to collaborating and contributing to the ongoing success and evolution of Strata, as the company continues to excel in this innovative industry.”

We have announced several high-profile senior appointments this year, including Kevin Robinson as group head of strategic accounts and Phil Staines as chief of staff.

Strata was lucky enough to #inspireinclusion with micebook on International Women’s Day 2024.  

On March 8th, 2024, micebook presented their third annual IWD event. As we champion a more inclusive world, we had the privilege of being part of this event, fostering discussions that able us to understand and appreciate women’s inclusion within the events industry and beyond.  

The day was filled with engaging discussions, shared experiences and a better understanding of the importance of diverse topics. We left feeling inspired and empowered. 

These were our key takeaways… 

Inclusion has come a long way but some way to go. 

Inclusion has undoubtedly made strides in recent years, but there remains significant ground to cover in the journey toward gender equality. While policies and initiatives have been implemented to promote diversity and inclusion, there still hinders problems within the wider industry, of gender pay gaps and underrepresentation in leadership roles.  

Despite the progress made, achieving true inclusions requires ongoing commitment, advocacy, and collective action to dismantle barriers and create inclusive environments where all individuals, regardless of gender, can thrive and contribute fully to the company they represent.  

Men need to be part of the conversation too. 

Women simply can’t do it alone; men need to be involved in the fight for gender equality. Involving men in discussions about gender equality can form a deeper understanding of the challenges women face and encourage empathy and solidarity. By engaging men as allies, we can break down stereotypes. 

James Coomber, Leadership Coach and Facilitator, shared his thoughts on how men can, genuinely support their female colleagues: 
Listen Actively: Be present, and truly hear the experiences and concerns of female colleagues. 

Educate and Grow: Engage with resources on gender issues and really understand the issue. 

Speak with Care: Address any form of discrimination or inappropriate behaviour you come across sensibly.  

Be an advocate for women: Speak up for women, be their voice when they are not there and celebrate their successes 

Challenge the Status Quo: Consciously and openly work against outdated norms. 

Seek Feedback: Nobody’s perfect. Be open to feedback and learn from mistakes. 

Facing imposter syndrome  

Imposter syndrome often weighs particularly heavy on the shoulders of women navigating professional careers. Although more than half of women (54%) feel they have experienced imposter syndrome, compared with just 38% of men, it still shows the importance of fostering inclusive environments that champion diversity and validate all individuals, regardless of gender. By acknowledging and addressing imposter syndrome head-on, we can create a culture of empowerment and support, enabling both men and women to thrive. 

The events world is heavily dominated by women but is it in upper management? 

Despite making up 75% of the event industry, women remain underrepresented in top leadership positions, accounting for less than 20%, as highlighted in the IBTM Event Management Gender Equality Report 2022. This underscores the pressing need for concerted efforts to dismantle barriers and foster inclusivity, ensuring that all voices are not only heard but also empowered to lead. 

While progress has been made, with 1 in 4 women holding c-suite roles, it’s also crucial to note that only 1 in 16 of these are women of colour. Clearly, there is some work to do. 

The impact of tech on our lives 

Keynote speaker Elaine Kasket discussed the impact technology can have on our daily lives and mental health; advising attendees to shift their focus from merely measuring the duration of their phone and social media usage to assessing the impact of their activities on their stress levels.  

While acknowledging the positive benefits that technology and AI can provide in being both connective and responding. Kasket highlights that only we as humans have the power to form true connections.  

 Everyone needs to be part of the solution, not part of the problem. 

A huge thank you to micebook for organising an exceptional International Women’s Day Event. Your dedication to celebrating and amplifying the voices of women in the industry is commendable and deeply appreciated. We look forward to next year! 

Featured image credit: micebook.

  • Strata launches bespoke platform
  • Major new proprietary technology product developed in-house by Strata
  • Sherbet set to disrupt traditional rewards and recognition market
  • Strata continues growth through innovation and product development

Strata, the award-winning brand experience agency, has designed and developed a bespoke rewards and recognition platform. Called Sherbet, the proprietary technology product has been developed by Strata’s in-house team of experts who have a deep understanding of product innovation and the agency and incentive markets.

Sherbet will strengthen Strata’s portfolio of reward, recognition and retention programmes, expanding the agency’s ability to deliver clients more value-added benefits.

The platform is the culmination of almost two years of work led by Mike Parrott, a veteran of incentive and rewards programmes and Head of Performance Improvement & Incentives at Strata.

He said: “What’s different about Sherbet is that it has been built from scratch, starting with a clean sheet of paper. We were able to rethink what a rewards and recognition platform should be and that has resulted in some unbelievably exciting results. The technology combines a perfect blend of calculation algorithms and AI to truly influence the behaviours for success at a uniquely individual user level. It’s perfectly structured to enable businesses to self-service their campaigns with speed and ease, ensuring cost of delivery can be at its lowest, whilst impact on company performance is at its highest. The potential of our platform is incredible and will disrupt the traditional rewards and recognition market.”

Strata has invested considerable time and resources into Sherbet, therefore, a dedicated team will harness the platform’s capabilities and operate as a separate division within the growing Strata Group.

Sherbet will strengthen Strata’s position within the market as a single touchpoint agency that can deliver a full-service offering to clients.

Simon Hambley, CEO of Strata, said: “Developing and launching a whole new service offering and division isn’t easy but it’s hugely exciting for the business.

“Sherbet’s development is perfectly timed and sits within our ambitious plans and company vision. We want to continue striving for our clients, developing ideas and products that help them achieve their goals. We want our clients to see us as the leader in our field, driving maximum value and ROI from their budgets.”

Hambley continued: “In today’s competitive marketplace, recognition and retention is harder than ever but that’s where Sherbet can help and why it’s been developed.

“We saw a need for a full end-to-end performance improvement product that was both user- friendly and affordable, so we took the opportunity to talk with clients and build a solution that meets the needs of our customers.

“Furthermore, Strata continues to grow through innovation as well as acquisition and that puts us in an advantageous position.

“Innovation is vital if we are to continue to keep our place at the top table and meet the opportunity of growth in live events that is forecast over the next five years,” Hambley continued.

Thanks to micebook, Event Industry News, and StandOut Magazine for their press coverage on this. To view the coverage, follow the links below.

Brand experience agency Strata has launched a specialist automotive division, dedicated to meeting the growing needs of its extensive automotive client portfolio, which includes brands such as Lotus, Renault, Alfa Romeo, Citroën, Fiat, Jeep, Peugeot and Vauxhall.

Paul Banham has been appointed group head of automotive and will head up the new division, reporting to Cole Mulkerrins, Strata’s director of client services.

Strata said the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services, strengthening its reputation as agency of choice in the automotive sector.

“We have a long history of working within the automotive sector, with a highly experienced team delivering automotive events and brand experience campaigns,” Banham explained.

“We are bringing this experience into one group to create a division solely focused on the automotive industry that provides our clients with focused experience and expertise, offering deep knowledge and understanding of their sector.

The creation of the automotive division enables the team to immerse itself deeper into the industry, providing clients with a deeper sense of value-add.”

Mulkerrins added: “We have had automotive experts entrenched within our organisation for years, but the creation of this dedicated automotive division cements our intentions as an agency. It gives our clients assurances that their accounts are being managed by the brightest minds, who understand the world of automotive and are devoted to delivering moments that matter for the client.

“The creation of the new division also bolsters our position in the marketplace as an agency that is on an upward trajectory. I’m really looking forward to growing the division, working with Paul and the wider team to develop our offering and to increase our visibility within the automotive sector.”

Thanks to micebook, Event Industry News, Prestige Events Magazine and StandOut Magazine for their press coverage on this. To view the coverage, follow the links below.

In the dynamic realm of corporate incentives, the pressure is on to craft tailored experiences that transcend the ordinary, leaving a lasting impact on participants. At Strata, we thrive on such challenges, and when Citroën entrusted us with orchestrating an incentive trip for their top-performing sales executives, we knew we had to deliver something truly exceptional.

Our mandate was crystal clear: design an experience that not only forged unforgettable memories but also pushed the boundaries. With Morocco as our chosen destination, we crafted an immersive journey that seamlessly blended culture, adventure, and luxury, offering an unparalleled experience.

With meticulous attention to detail, we created an incentive trip that surpassed expectations. From the moment the participants received our pre-event communications to their seamless on-site experience, every aspect was flawlessly executed.

Achieving a 100% score on pre-event communications and on-site management was a testament to our commitment to excellence. The bespoke app we developed boasted a remarkable 90% adoption rate, providing participants with a digital companion that enhanced their journey every step of the way.

“Thank you for making the trip run so smoothly, it was excellent all round” – Citroën Managing Director UK.

At Strata, we take pride in our ability to deliver results. From destination management to programme development, delegate management, app creation, supplier liaison, and on-site management, every aspect of the journey was meticulously handled by our team.

Key Achievements

Customised Experiences: We tailored the programme to align with the diverse demographics of the participants, ensuring that every individual felt seen and valued.

Supplier Management: Our trusted relationships with suppliers ensured seamless execution and consistently high standards across all aspects of the trip.

People and Logistics Management: Carefully chosen guides facilitated meaningful interactions and ensured smooth logistics.

Custom App Design: Our bespoke app not only provided essential information but also enhanced the overall experience, earning high adoption rates and rave reviews.

As we continue to push the boundaries of corporate incentives, we look forward to making every moment matter and creating unforgettable experiences.

In an age where technology often takes centre stage, it’s easy to overlook the essence of human connection. But in the realm of events, the tide is turning. We’re thrilled to announce the release of our much-anticipated 2024 Trends Report, ‘Back to Human’, which delves deep into the evolving landscape of event experiences. 

Over the last year, we’ve engaged and collaborated with countless event and marketing professionals through our Making Moments Matter insights series, sparking conversation and debate around key topics in the world of audience engagement and event marketing. 

The findings we’ve uncovered may surprise you. In a world inundated with technology-led experiences, our research reveals a resounding call to re-prioritise ‘human-first’ strategies. It’s not about the latest gadgets or flashy gimmicks; it’s about meaningful connections and personalised journeys. 

2024 is poised to be the year where authenticity reigns supreme. It’s a time to rediscover the power of face-to-face interactions, and the magic of shared experiences. But how do we navigate this shift back to a human-first approach? 

Our Trends Report offers invaluable insights and actionable strategies to help you craft experiences that resonate on a more personal level making every moment matter, and how technology can help leverage that. We highlight the importance of making your live events more about personalised experiences, facilitating many meaningful connections between people, and creating more human-driven moments. 

So, are you ready to embrace the human side of events? Download your copy of the 2024 Trends Report, ‘Back to Human’, and prepare to redefine the future of events. Together, let’s make Every Moment Matter. 

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