Insight
Innovative Strategies for Global Event Engagement
For the fifth event in our Making Moments Matter series, we brought together heads of events and marketing from some of the world’s leading brands, to discuss the future of content.
Live events, whether IRL, online or hybrid, remain one of the most impactful ways to bring brands closer to their audiences.
As a result, brands are focusing their efforts on delivering unique moments and experiences that deliver impact, change behaviour, align values and create belief. So what role does content play in delivering that, and how can brands really make content work for them?
We discussed a number of topics, from changing human behaviours and content exhaustion to inclusivity in content. Access our key take-aways here:
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