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Back in November, members of Strata attended the Field Marketing and Brand Experience (FMBE) awards at Ascot racecourse and collected not one, but THREE awards. To help sell Polestar 2, Strata created a long-term brand experience test drive base in Milton Keynes called ‘The Hub’. We were awarded Gold for the Most Immersive Event (controlled audience), Silver for Campaign of the Year, and Bronze for the Most Immersive Event (mass consumer).
Strata were instructed by Polestar to find a space and location that would showcase the Polesar brand and allow the customer to be in complete control of their experience. With sustainability at the forefront of the brief, Strata put together a concept that took these elements and made the experience one that was tailored to the individual, allowing them the room and space to try the product completely unaccompanied.
The Hub at Milton Keynes has had more than 4000 customers experience the test-drive, with the conversion rates proving that the experience and no-pressure concept has carved its own space in the future of automotive retailing.
Strata Account Director for Polestar, Paul Banham said:
“This is extremely well-deserved recognition for the fantastic work produced by the team in delivering this now, award winning project. It’s continued success over an extraordinary period of time, is testament to the strength of the original concept and commitment to deliver a truly exceptional customer experience. I am incredibly proud of the team and the recognition awarded”.
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