StrataPeugeot
Peugeot’s Powered by Nature: Allure Through a Bee’s Eyes
An experiential exhibition at the Saatchi Gallery, shortlisted at The Drum Awards.
Allure through a bee’s eyes: redefining sustainability through experiential design.
Inspired by the world’s first automotive photoshoot powered entirely by plants, water, soil, and organic waste, Peugeot’s Powered by Nature: Allure Through a Bee’s Eyes was an immersive exhibition at London’s Saatchi Gallery, designed to showcase the brand’s innovation in electrification and its commitment to sustainability.
Strata developed the creative concept, Allure Through a Bee’s Eyes, transforming the visitor experience by simulating how pollinators perceive the world. Rather than showcasing a physical vehicle, the installation which followed the pioneering e-5008 photoshoot illuminated using microbial fuel cells, shifted the focus to nature’s hidden beauty, aligning Peugeot’s ethos of Allure with a powerful sustainability narrative.
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The installation which followed the pioneering e-5008 photoshoot illuminated using microbial fuel cells.
“Powered by Nature is a first for Peugeot and a clear example of what strong collaboration can achieve. Strata understood our vision from the beginning. Strata delivered the exhibition in a creatively ambitious way producing an immersive experience which is true to our values. It supports our position as a forward-thinking technology brand and captures the spirit of innovation that sits at the heart of Peugeot.”
We delivered:
- Creative Concept Design
- Exhibition Design & Build
- Production Management
- Event Logistics & Operations
- Delegate Management
We achieved:
- A biophilic dome surrounded by scenic planting walls and UV-reactive faux blooms created a surreal, multisensory space.
- Lighting cycles shifted between natural and ultraviolet, revealing floral patterns invisible to the human eye.
- Natural soundscapes enhanced the transformation, immersing visitors in a pollinator’s perspective.
- Informational displays explained the science behind the fuel cells, grounding the experience in real-world innovation.
- Large-format imagery from George Williams’ Powered by Nature shoot showcased the Peugeot e-5008 illuminated by plant-generated power.
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