StrataDacia
Dacia Media Drive
A Truly Unforgettable Experience: Media Drive To The Most Remote House.
An award winning experience designed to showcase the capabilities of the All New Dacia Duster 4X4
This campaign was winner of Automotive Event of the Year 2025 at the CN Agency Awards.
Journalists, creators and Dacia owners were invited to come and experience the off road capabilities on a drive to Britain’s most remote house, Skiddaw House. But the adventure didn’t stop there! Guests got to experience an overnight stay at Skiddaw House providing a true sense of adventure. This experience allowed guests to push the Duster 4×4 capabilities to its limits while soaking in the beauty of the surroundings.
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Pieces of National Press
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Editorial Opps To See
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Social Reach
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Social Engagements
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Video Views
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Positive Sentiment
An experience designed to position the Dacia Duster 4×4 as a must-have for off-road enthusiasts
“A huge well done for the remote house activity. The logistics, the driving routes, the activities organised at Skiddaw, being able to keep very different groups of professions engaged… all whilst keeping everything very on brand. I’m very impressed with Strata.”
We Delivered:
- Ideation & Concept Development
- Event Logistics & Operations
- Off-Road Support & Adventure Management
- Event Design & Communications
We Achieved:
- An unforgettable drive experience for media, creative and Dacia owner guests
- Seamless full logistics management from sourcing suppliers, crew and programme planning to on the ground support acting as an extension of the Dacia team
- A concept and delivery that was a true reflection of Dacia’s vision
- A brand experience that generated extensive press coverage and social media buzz
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Every brand touchpoint is a moment that matters. A chance to strengthen your message with clarity and relevance. To make your audience feel like they're part of something extraordinary, get in touch.