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StrataCHERY

Chery UK Premier

A full-service, unforgettable UK launch for the Chery brand.

An energetic, sensory-rich experience that captured the essence of the brand and generated maximum impact.

Strata delivered the UK launch of Chery, marking the brand’s official entry into the market. Designed to go beyond a traditional vehicle showcase, the event immersed retailers, suppliers, media, and VIP guests in Chery’s vibrant “Find Your Happy” ethos. With a laser-powered opening, dynamic staging, and a bespoke live soundtrack, every element worked together to create an energetic, sensory-rich experience that captured the essence of the brand and generated maximum impact.

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Media interviews, 5 exclusives
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Attendees

A multi-sensory automotive launch that blended energy, emotion, and innovation.

“A huge thank you to all of you at Team Strata for the phenomenal work across the Chery Brand Launch event. The feedback from internals and our guests has been so fantastic, none of it would have been possible without the work every single person put into the planning and execution of this event.”

Arun Singh, Events Manager, CHERY OMODA & JAECOO
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We delivered:
  • Ideation & Concept Development
  • Delegate Management
  • Event Logistics & Operations
  • Content Creation
  • Branding Design & Development
We achieved:
  • A high-impact brand launch marking Chery’s official entry into the UK market
  • A multi-sensory experience that translated Chery’s “Find Your Happy” ethos into an immersive, energetic environment
  • Elevated audience engagement through dynamic staging, a laser show opening, and a bespoke live soundtrack
  • Seamless delivery of logistics, creative, and content across multiple partners and touchpoints
  • Strong visibility and brand resonance with retailers, suppliers, media, and VIP guests

It’s time to create moments that matter for your audiences.

Every brand touchpoint is a moment that matters. A chance to strengthen your message with clarity and relevance. They’re opportunities to make your audience feel like they’re part of something extraordinary. 

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Every brand touchpoint is a moment that matters. A chance to strengthen your message with clarity and relevance. To make your audience feel like they're part of something extraordinary, get in touch.