StrataJAECOO
JAECOO 7 UK Press Launch
The exclusive and unforgettable UK launch of the new JAECOO 7.
An immersive, emotionally resonant experience that embodied JAECOO’s core values: Fearless, Elegance, and Farseeing.
The event needed to captivate a select audience and firmly position JAECOO as a premium, innovative force in the UK automotive market. We introduced “Mission J7”, a fully immersive brand experience, transforming the launch into a cinematic journey where guests became active participants.
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Attendees
A cinematic experience, blending dramatic storytelling, multi-sensory environments, and celebrity engagement to create a premium, unforgettable brand journey.
“It was a truly excellent event. The environment was superb, the presentation was powerful, professional and pacey. We left with a tremendous impression of the heritage of the brand and its undoubted drive and determination to quickly become established in the UK.”
We delivered:
- Ideation & Concept Development
- Delegate Management
- Event Logistics & Operations
- Content Creation
- Branding Design & Development
We achieved:
- LED-illuminated bespoke invitations set the tone for an exclusive, high-concept evening.
- An immersive environment by transforming the venue into four distinct terrain zones – urban, suburban, muddy, and snowy – brought to life through dynamic lighting, soundscapes, wind, and rain effects.
- The introduction of former England rugby captain Chris Robshaw as JAECOO’s UK ambassador, reinforcing the brand’s values of strength and leadership.
- A dramatic reveal with a synchronised drone show and dynamic lighting sequence that unveiled the JAECOO 7, followed by exclusive hands-on media drives led by Chris Robshaw.
It’s time to create moments that matter for your audiences.
Every brand touchpoint is a moment that matters. A chance to strengthen your message with clarity and relevance. They’re opportunities to make your audience feel like they’re part of something extraordinary.
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Every brand touchpoint is a moment that matters. A chance to strengthen your message with clarity and relevance. To make your audience feel like they're part of something extraordinary, get in touch.
