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StrataPolestar

Polestar SXSW London Activation

A masterclass in future-focused brand activation.

An immersive brand experience blending cutting-edge design, live music, and sustainability storytelling, designed for impact.

Polestar brought innovation to life at SXSW London with an immersive brand experience in Ely’s Yard. Delegates explored the Polestar 4 and enjoyed live music on the Polestar Performance Stage, broadcasted through the car’s rear view camera in a bold fusion of tech and culture. With talks on sustainability and human-centred design, the activation showcased Polestar’s vision for a smarter, more purposeful future.

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Visitors
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Opportunities to see the activation

An activation created to bring Polestar’s brand ethos to life at the heart of SXSW London

“SXSW is one of the most culturally relevant platforms globally and we’re proud to be one of the founding partners for the first SXSW event in Europe, our home market. We were especially excited over the Polestar Performance Stage which featured a line-up of really cool artists.”

Michael Manske, Chief Marketing and Communications Officer at Polestar.
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We delivered:
  • Creative Concept
  • Production Management
  • Technical Innovation & Integration
  • Brand Experience Design
  • Vehicle Management

 

We achieved:
  • A standout brand presence at SXSW London through innovative activations and immersive design
  • Live-streamed performances via the Polestar 4’s rear view camera, turning the vehicle into a dynamic part of the stage
  • Elevated audience engagement with curated music acts, complimentary local ice cream, and interactive signage
  • Seamless delivery of logistics, creative, and content across multiple partners and touchpoints
  • Thought leadership amplified through keynote and panel participation on sustainability and human-centred technology
  • High-quality visitor interactions and increased brand awareness in a high-footfall, high-visibility location

It’s time to create moments that matter for your audiences.

Every brand touchpoint is a moment that matters. A chance to strengthen your message with clarity and relevance. They’re opportunities to make your audience feel like they’re part of something extraordinary. 

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Every brand touchpoint is a moment that matters. A chance to strengthen your message with clarity and relevance. To make your audience feel like they're part of something extraordinary, get in touch.