We captured the imagination of every Sales Manager with a multi-channel creative communications campaign telling the story of a once in a lifetime trip to South Africa, measurably improving their everyday business performance throughout the qualification period.
80 Sales Managers were treated to a thrilling programme that included a bespoke two night Safari experience in Kruger National Park, followed by three luxurious nights in Cape Town, enjoying the very best of the Western Cape.
Our events team were on hand day and night to ensure every guest and host had a 5* South African Adventure, from the moment they qualified and downloaded the app to the top of Table Mountain and safely back home.
“I have hosted many trips for Vauxhall over the years, in some fantastic locations, but this one beat all the others hands down.”
Sales were up, and so were the feedback scores. The overall score for the campaign and programme was the highest ever achieved at 9.92/10 and the events team got 10 across the board. It just leaves us with the problem of what to do to top that next time!
