Sony Electronics host two major annual UK trade shows, the European TV and Home Audio Show and the Sony UK and Ireland Trade Show.
For five years running we produced both shows in their entirety, from creative concept through to environmental design and build, technical production, onsite management and the delegate experience. Year-on-year we delivered inviting, innovative and imaginative environments that reflected Sony’s brand values and highlighted key features of its latest products.
In the zone
We designed and built 15 different experience zones that each showcased the hero features of a specific product. Immersive environments ranged from a sleek and minimalist TV area, to a tube carriage displaying wireless headphones.
An enriching environment
Over a combined five-week duration both shows hosted around 1500 visitors. Each spent an average of two to four-hours learning about Sony’s suite of products, in an environment that encouraged interaction and discovery.
To help Sony recoup annual savings, we put forward an action plan for storing and re-using brand assets from the shows. To date we have saved Sony over £1 million on the build of these annual events.