The annual Goodwood Festival of Speed brings together historic and iconic automotive brands to celebrate the spirit of motor racing.
Following the success of the 2014 event, we worked with Peugeot, Citroën and DS Automobiles in 2015, creating two bespoke stands with three distinct brand experiences that increased visitor numbers (up 11 per cent on the previous year) and elevated engagement with each brand.
“Your hard work, dedication and 'can do' attitude is much appreciated. We consider Goodwood to have been a success for our three brands and the team played a key role in this.”
Centre stage
We built two 500 sqm stands, two-storey sustainable stand that housed both the Citroën and DS models in separately branded areas. The stand allowed 360-degree access and hosted a VIP hospitality area where guests enjoyed the view from an open-air balcony.
Airbump activation
The #myairbump activation showcased the innovative airbump technology used in Citroën’s Cactus-series. The #myairbump activations featured acrobatic displays by a team of gymnasts, wowing the audience throughout the day as well as offering consumers the chance to share their very own #myairbump post online with a chance to win instant prizes. This activity amplified the brand experience to Citroën fans around the world and to every participant’s social media followers.
A prestige model
In parallel, DS – the company’s premium brand – featured its latest luxury concept model, the “Divine DS”. We showcased its prestige through artisan chocolatiers, a photoshoot with a professional photographer and a chance to win a range of desirable prizes with the hashtag #DivineDSmoment.
