London 2012 | Games Makers orientation

  • Engagement
  • Events
  • Sport

Propelling London 2012’s Games Makers into action.

To make the London 2012 Summer Olympics the greatest games yet, the London Organising Committee of the Olympic and Paralympic Games (LOCOG) employed over 70,000 volunteer Games Makers to help with a host of activities, from directing visitors to greeting athletes at the airport.

At a series of orientation events held at six different games venue-hosting cities, we helped to motivate, inspire and inform each Games Maker about the importance of their role in this landmark sporting occasion.

Jean Tomlin, HR Director, LOCOG

“What’s been achieved has left tens of thousands of Games Makers happy and positive, with a very clear view that the London Games value their contribution and will provide the training and support they need to be successful”

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Large scale events


Aimed at over

70,000 volunteers

Felt excited & informed


Live and kicking

Alongside environmental design and build, for each event we created bespoke multimedia content, scripting and directing the live action with a series of special guests and speakers who included Sebastian Coe and Jonathan Edwards.

Agile events

Alongside the six large-scale events, we produced 15 smaller ones that used recorded content along with Olympic and Paralympic guests to create a range of interactive experiences.

Happy helpers

An independent survey of over 9000 Games Makers found that after the orientation events 95% felt excited and informed about their role and 87% said it made them feel part of something special.


– IVCA LiveCom 2012, Winner, Best UK Seminar and Conference and Best UK Motivation and Inspiration
 Eventia 2012, Winner, Best UK Conference and Best Motivational Event

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