Groupe PSA wanted to host flagship conferences for three of its leading brands, Peugeot, Citroen and Vauxhall.
We proposed hosting all three on consecutive days in the National Exhibition Centre in Birmingham – one venue, three unique experiences (and a significant cost-saving). Over the course of three days we hosted over 2000 investors, dealer principals, sales teams and internal staff, bringing each brand closer to the network and forging opportunities for the future.
I have been with Citroen for 22 years and the last 12 as a manager, and this was the best dealer conference I have ever been to. Engaging, informative but most of all I left feeling enthusiastic about the brand again....very well done!
Content creation
We created insightful business content for 24 presenters to deliver over the course of the three events, with topics ranging from new technology and product features to the company’s vision for the future.
Catwalk this way
A dramatic double-sided catwalk theatre housed raked seating for up to 800 delegates at any one time. Above the catwalk we suspended a 24m long, 168sqm LED screen, which displayed new product and brand information.
Digital difference
We used digital branding throughout the events, allowing for three distinctly different brand experiences with minimal changeover costs.
