Europe’s best-selling cosmetics brand, essence, needed help to launch in an overcrowded UK market.
Our 360 experiential campaign included an immersive boutique where guests could sample the entire range, with professional make-up artists on-hand to provide a VIP experience; engagement with the UK’s most influential beauty bloggers; and sponsorship of the Justin Bieber Tour and MTV Europe Awards, generating further exposure to the brand’s youthful audience.
“Great work! Thank you so much for the perfect realization of this wonderful blogger event.”
The blogger event exceeded Cosnova’s expectations, maximising awareness of the brand and generating a slew of positive reviews and tweets from influential bloggers.
Pop-up retail sites in Westfield London and Manchester Arndale supported on-the-street product sampling.